SUPPLY CHAIN OF ORGANIC VEGETABLE GARDEN BUSINESS: CASE STUDY OF RAK KASET SOMDUL COMPANY, LIMITED
คำสำคัญ:
Organic Vegetable Cultivation, Supply Chain Management, SCOR Model, Value Chain, SWOT Analysisบทคัดย่อ
This study investigates the supply chain management practices of Rak Kaset Somdul Co., Ltd., a prominent organic vegetable producer in Phitsanulok Province, Thailand. The research employs the Supply Chain Operations Reference (SCOR) model, value chain analysis, and SWOT analysis to evaluate the company’s supply chain performance. Rak Kaset Somdul Co., Ltd. operates a smart farming system using closed greenhouse technology and precision irrigation to cultivate 12 varieties of organic vegetables. Data were collected through participatory observations, interviews with key personnel, and analysis of internal documents. The study examines each phase of the supply chain, including seed procurement, soil preparation, planting, harvesting, packaging, and distribution.
The results show that the company maintains an integrated system that incorporates cold chain logistics and online sales platforms to ensure product quality and timely delivery. However, the research identifies several challenges. The company faces production limitations due to reliance on imported seeds, inadequate technological integration in farming processes, and shortages of skilled labor. These constraints lead to higher production costs and reduce supply chain efficiency. The value chain analysis highlights the company’s efforts in producing its own organic fertilizers and hormones, alongside marketing through direct-to-consumer sales channels. The SWOT analysis reveals strengths in product diversity and organic certification, with opportunities in expanding online markets to meet rising consumer demand for chemical-free vegetables. The study recommends that Rak Kaset Somdul Co., Ltd. invest in technological advancements, workforce development, and collaborative partnerships to strengthen supply chain resilience and ensure long-term business sustainability.
เอกสารอ้างอิง
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