SUPPLY CHAIN MANAGEMENT IN THE GREEN TEA INDUSTRY OF HANGZHOU, CHINA
คำสำคัญ:
Green tea industry, Supply chain management, Logistics efficiencyบทคัดย่อ
The research aims to study the supply chain management and analyze the specific activities in the supply chain management of the green tea industry in Hangzhou, China. A mixed-method approach was adopted, incorporating quantitative surveys of 370 respondents from 15 green tea enterprises and qualitative interviews with 15 senior professionals in Hangzhou’s green tea export industry.
Quantitative analysis revealed that 24.2% of respondents identified logistics and supply chain management as key areas requiring innovation, second only to quality control. The overall mean score of 4.07 demonstrates a strong consensus on the importance of nine SCM factors, particularly sourcing strategies, logistics efficiency, and inventory management, which are deemed essential for enhancing competitiveness, sustainability, and export performance in Hangzhou’s green tea industry. Qualitative findings reinforced these results, with managers emphasizing the strategic role of long-term supplier relationships, real-time logistics optimization, and predictive inventory control systems. Moreover, it can be illustrated that these key SCM activities occur across interconnected stages, from sourcing to consumer delivery. The integration of sourcing strategy, logistics efficiency, and inventory management enables green tea enterprises to remain competitive, responsive, and sustainable in a global marketplace. Hangzhou’s green tea sector can enhance traceability, product quality, and export performance. This research contributes valuable insights for policymakers, producers, and exporters seeking to optimize SCM in China’s evolving tea industry.
เอกสารอ้างอิง
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