Influence of Master Plan Designs on Housing Project Purchase Decisions in Bangkok Metropolitan Areas

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Kongkoon Tochaiwat
Warin Kulintonprasert
Cuttaleeya Jiraprasertkun
Choo Yit Yang

Abstract

This is a quantitative study on master plan designs for housing estates, residences, and recreational facilities that influence the purchasing decision of customers. The study was divided into three main aspects: (1) master planning, (2) sceneries or side views, and (3) internal systems of housing projects. The researchers gathered data from 411 buyers of residences by quota sampling technique and analyzed the data, using descriptive statistics. Master planning influenced the purchasing decision in four aspects: (1) plot size, (2) plot location, (3) plot planning, and (4) plot density. As to the aspect of scenery and side view, the factors that influence the purchase decision the most are (1) electric pole type, (2) lake, (3) high-voltage poles, and (4) type of water tank whereas in the aspect of internal systems of the housing project the two factors that influence the purchase decisions the most are: (1) security system type and (2) double-security system. Furthermore, the researchers also found that types and pricing levels have relationships with the master plan design influencing the customers’ decisions. Real estate developers and architects can use the findings in this research to develop the housing project master plans that stimulate the customers’ buying decisions.

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How to Cite
Tochaiwat, K., Kulintonprasert, W., Jiraprasertkun, C., & Yang, C. Y. (2018). Influence of Master Plan Designs on Housing Project Purchase Decisions in Bangkok Metropolitan Areas. International Journal of Building, Urban, Interior and Landscape Technology (BUILT), 11, 43–54. https://doi.org/10.14456/built.2018.4
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Articles

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