Influence of Master Plan Designs on Housing Project Purchase Decisions in Bangkok Metropolitan Areas
Keywords:
Design, Master plan, Housing estate, Detached house, Townhouse, Price levelAbstract
This is a quantitative study on master plan designs for housing estates, residences, and recreational facilities that influence the purchasing decision of customers. The study was divided into three main aspects: (1) master planning, (2) sceneries or side views, and (3) internal systems of housing projects. The researchers gathered data from 411 buyers of residences by quota sampling technique and analyzed the data, using descriptive statistics. Master planning influenced the purchasing decision in four aspects: (1) plot size, (2) plot location, (3) plot planning, and (4) plot density. As to the aspect of scenery and side view, the factors that influence the purchase decision the most are (1) electric pole type, (2) lake, (3) high-voltage poles, and (4) type of water tank whereas in the aspect of internal systems of the housing project the two factors that influence the purchase decisions the most are: (1) security system type and (2) double-security system. Furthermore, the researchers also found that types and pricing levels have relationships with the master plan design influencing the customers’ decisions. Real estate developers and architects can use the findings in this research to develop the housing project master plans that stimulate the customers’ buying decisions.
Downloads
References
Arumwirot, A. (2013). Design innovation of recreation area for housing development project with functional efficiencies. Master of Sciences Thesis, Thammasat University, Faculty of Architecture and Planning, Pathumthani, Thailand.
Best, J. W. (1981). Research in education (4th ed.). New Jersey: Prentice Hall.
BMA Data Center. (2016). Numbers of population and houses classified by subdistrict and districts. Retrieved from http://203.155.220.230/bmainfo/esp/pop/pop_58.pdf.
Boonkham, D. (2009). Site planning and work. Bangkok: Chulalongkorn University Printing House.
Boonyanant, C. (2011). Landscape architecture design for livable communities and recreational area. Chiang Mai: Mae Jo University, Faculty of Architecture and Environmental Design.
Chaisri, P. (2014). The study of problems collecting of the common area expense and the management patterns in intermediate price housing estate in Bangkok and Vinicity Provinces. Master of Housing, Chulalongkorn University, Faculty of Architecture, Department of Real Estate Development.
Chuwijit, S. (2012). Factors on the part of the housing developer affecting the housing project planning in Bangkok metropolis and the vicinity: A case study of the housing project of Sammakorn PLC. Ltd. Master of Housing, Chulalongkorn University, Faculty of Architecture, Department of Real Estate Development.
Department of Local Administration. (2002). Public lighting standard, standard of local public services. Bangkok, Thailand: Author.
Government Housing Bank. (2015). Housing market situation 2557 B.E. Government Housing Bank Journal. Bangkok, Thailand: Author.
Hudakorn, C. (2011). Efficiency of townhouse master plans: A case study of Southern Thonburi. Master of Architecture Thesis. Thammasat University, Faculty of Architecture and Planning, Department of Architecture.
Khan, M. (2006). New age consumer behavior and advertising management. India, New Delhi: New Age International Limited.
Maleeloy, P. (2014). Public space design guideline for housing project under eco-community concept. Master of Sciences Thesis. Thammasat University, Faculty of Architecture and Planning, Department of Innovative Real Estate Development.
Ngam-yan, A. (2011). From Yamane formula. Journal of Business Administration, 34(131), 46-60.
Office of The Council of State (2007). Subdivision of Land Act 2543 B.E. The government Gazette, 50 (23 February 2550 B.E.). Bangkok: Author.
Pongputthaporn, N. (2006). Guidelines for managing and designing the environment of a large low-cost subdivision housing project for efficient public area usage. Master of Architecture Thesis. Thammasat University, Faculty of Architecture and Planning, Department of Architecture.
Rojanasamit, K. (2000). Comparison between centralized and decentralized park in large housing development projects in Bangkok. Master of Housing Development Thesis. Chulalongkorn University. Faculty of Architecture, Department of Housing.
Sakoolsorn, N. (2011). The effect of the site planning and design of housing projects on the resident: A case study of Baan Suan Rim Klong Bang Mod project and Baan Suan Rim Klong Krungthep Greetha project, Bangkok. Master of Landscape Architecture, Chulalongkorn University, Faculty of Architecture, Department of Housing Development.
Thipayasothorn, P. (2008). Sustainable development of village‘s public facilities: A case of Ladkrabang District: Academic Research. King Mongkut’s Institute of Technology Ladkrabang, Faculty of Industrial Education.
Yingvilasprasert, M. (2012). Guidelines on the management of housing estate master plans for the positive movement of an absorption rat: A case of an application of locational feng-shui. Master of Architecture Thesis. Thammasat University, Faculty of Architecture and Planning, Department of Architecture.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
