The Exploratory Study of Behavioral Intention to Use the 3D Printing Technology: A Case Study of XYZ Bakery and Coffee

Abstract

The main objective of the study is to explore behavioral intention of using 3D printing technology at XYZ Bakery and Coffee. Based on the theoretical framework of the Technology Acceptance Model (TAM), the four aspects of TAM (intention to use; perceived usefulness; perceived ease of use; and job relevance) were examined. The paper presents a qualitative analysis of 8 participants’ comments from semi-structured interviews in XYZ Bakery and Coffee during monthly meeting in October of 2016. The study demonstrated results on factors that have direct impact on the users’ perceptions in relation to ‘behavioral intentions of use’ for 3D printing technology. Namely these are; 1) Perceived Ease of Use (PEU), 2) Perceived Usefulness (PU), 3) Job Relevance (JR). The findings also indicated ‘Perceived Usefulness’ as the determining component on the factor for ‘intentions of use’ in users who did not show intentions for use.