Factors influencing seafood consumption behavior among Thai aged 18-60 years old in Bangkok
Keywords:
seafood, perception, consumptionAbstract
Seafood is a food that is beneficial to the body because it is rich in a variety of nutrients and benefits that the body needs, such as protein, vitamins and minerals, omega-3 fatty acids and also has anti-inflammatory properties. It also helps improve brain function and strengthens the immune system. However, contamination, chemicals, microorganisms and heavy metals have been detected in seafoods, eating unsafe seafood can have negative health effects. This study aimed to study of perception of seafood consumption, study of attitude towards seafood consumption, study of seafood consumption behavior and to find factors affecting the consumption behavior of safe seafood.
The objective of this study is to study perception, attitude and seafoods consumption behaviors and to study factors affecting seafood consumption behaviors. This is a predictive research that study people aged 18-60 years old in Bangkok. There were 402 people participated. Convenient Sampling Methods was used. An online survey (Google form) which its’ IOC equal to 0.91 and 1.0 was used to collect data during January – February 2023. Descriptive statistics such as frequency, percentage, mean and standard deviation and Inferential statistic such as multiple regression analysis were used to analyze data.
Most of the respondents had a moderate level of perception of safe seafood consumption (n=170, 42.29%). Most of the respondents had a moderate level of attitude towards the consumption of good seafood (n=376, 93.53%), and their seafood consumption behavior is at a good level (n=352, 87.56%). Attitude towards seafood consumption (Beta = .493, p-value < .01), awareness about seafood safety (Beta = .094, p-value < .01), age (Beta = .096, p-value < .01) were the predictors of seafoods consumption behavior, statistically significant.
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