Development of the Line BOT system, Maps and building plans within Rajabhat Maha Sarakham University for personnel, students, and the general public
Keywords:
LINE Official Account, LINE BOT, Navigation System, Information Service, Mahasarakham Rajabhat University, Application Development, Performance Evaluation, information technologyAbstract
Background and Objective: In an era where information technology plays a crucial role in daily life, fast and convenient access to information is essential, especially in the context of educational institutions, which are vast and have numerous buildings. Finding directions or locations within a university can be difficult for staff, students, and the general public who visit or use services. Therefore, the application of chatbot technology to provide maps and building plans via the LINE application, a widely popular platform, is an approach that can enhance communication and provide information within the university. The objectives of this research are: 1. Develop a Line Bot with maps and building plans; 2. Study satisfaction with the efficiency of using the Line Bot with maps and building plans.
Research Methodology: The sample consisted of 100 staff, students, and the general public using purposive sampling. The research instruments included 1) a system performance assessment form and 2) a satisfaction questionnaire. Statistics used included percentages, means, and standard deviations.
Results: The development of the Line Bot system with maps and building plans revealed the following: The majority of respondents were male (56 percent) and had a bachelor's degree (42 percent). The main sample group was students (50 percent), followed by the general public (16 percent) and permanent employees (9 percent). In terms of work experience, it was found that most respondents were in the 31–45 year age range (35 percent), reflecting a diverse target group that can effectively use the data to develop a system that meets actual usage needs. The results of the satisfaction study on the performance of the Line Bot map and building layout system found that 100 users were highly satisfied with the overall performance of the Line BOT system ( = 4.40, SD = 0.56). The functions rated as most appropriate were 1) the overall application functionality ( = 4.65, SD = 0.49), 2) the number of network connections ( = 4.62, SD = 0.56), and 3) the application functionality ( = 4.52, SD = 0.75), reflecting the system's ability to efficiently respond to user needs.
Conclusion: The results of the study revealed a high level of performance for the system used in the research ( = 4.40, SD = 0.56). The most notable functions were the overall application functionality, network connections, and application functionality, reflecting the system's ability to efficiently respond to user needs.
References
Boonwong, N. (2011). Development of an application for organizational communication [Master's thesis, Chiang Mai University].
Charoenphol, K. (2024). User experience and user interface design for smart navigation systems in higher education institutions. Journal of Information Technology and Innovation, 10(1), 45–58.
Jaidee, A. (2021). A study of requirements and access to digital campus information among first-year students in the digital education era. Journal of Educational Research and Development, 7(4), 89–102.
Klinkaewnopparat, A. (2013). The use of LINE BOT for information service in university. Suan Sunandha Rajabhat University.
Grodi, L. (2007). Communication in Thai society. Thammasat University Press.
Mankong, S. (2024). Efficiency of cloud database system integrated with real-time interaction via LINE BOT. Journal of Engineering and Applied Technology, 12(1), 33–46.
Pattalapho, W., et al. (2015). Application of chatbots in government agencies (pp. 68–70). Nakhon Ratchasima Rajabhat University.
Phalachaiphiromsil, S. (2011). Mobile application trends. Executive Journal, 31(4), 110–115.
Rattanapan, & Saitong. (2020). Development of LINE Chatbot for research information service in university. Rajamangala University of Technology Thanyaburi.
Sampansawat, P. (2008). Communication through new media in the digital age. Chiang Mai University.
Somboonphol, J. (2022). Application of location-based services via social media for indoor navigation. Journal of Computer Science and Information Technology, 8(2), 112–125.
Suphansa, K., Srivilai, P., & Rakdee, S. (2023). Development of a learning management support system via LINE Chatbot to enhance information accessibility. Journal of Online Education and Innovation, 9(2), 77–90.
Thongnual, S., & Harnburanapong, J. (2019). Development of chatbot on LINE application for internal organizational communication. Bangkok Business Technology College.
Tienthong, M. (2005). Statistics and research methodology in information technology. King Mongkut's Institute of Technology North Bangkok.
Wongsawat, N. (2023). Guidelines for developing operational support systems via LINE Messaging API for sustainability in smart universities. Journal of Business Administration and Social Sciences, 5(3), 201–215.
Zhen-qi, W. (2009). Application of intelligent chatbot in modern communication. Journal of Information Technology, 12(4), 857–860.
