ROAD SAFETY FOR TOURISM CASE STUDY OF THUNG LUANG SUBDISTRICT, KHIRIMAT DISTRICT, SUKHOTHAI PROVINCE

Abstract

     This study aims to investigate the safety conditions of tourist routes, analyze the causes of road accidents, and propose safety management measures to support the tourism policy of Sukhothai Province. The researcher collected accident data from relevant agencies and engaged with local communities using the Hiyari-Hatto technique. The findings identified 15 high-risk locations, with accidents primarily caused by two main factors: road and environmental conditions, and driver behavior. Road and environmental factors included a lack of warning signs at intersections, absence of traffic signals and intersection signs, insufficient street lighting, unclear lane markings, obstructed visibility due to trees, and damaged road surfaces. Driver-related factors included speeding and non-compliance with traffic regulations. The study proposes targeted improvements for each risk factor, including community education and training, installation of speed control or relevant traffic signs, and enhancements to the physical infrastructure of roadways in the Thung Luang Subdistrict to help prevent future accidents.