DEVELOPMENT OF DIGITAL GAME ON ROBLOX PLATFORM TO PROMOTE CULTURAL TOURISM AT WAT THAI WATTHANARAM MAESOT DISTRICT TAK PROVINCE

Abstract

        This research aimed to: 1) design and develop a digital game on the Roblox platform to promote cultural tourism at Wat Thai Wattanaram, Mae Sot District, Tak Province; 2) evaluate the effectiveness of the digital game on the Roblox platform in promoting cultural tourism at Wat Thai Wattanaram, Mae Sot District, Tak Province; and 3) assess user satisfaction with the digital game on the Roblox platform for promoting cultural tourism at Wat Thai Wattanaram, Mae Sot District, Tak Province. This study adopted a research and development approach. The sample group consisted of 30 participants. The research instruments included the digital game for promoting cultural tourism at Wat Thai Wattanaram, Mae Sot District, Tak Province, an efficiency evaluation form, and a user satisfaction questionnaire. Data analysis was conducted using mean and standard deviation.

        The results showed that the overall efficiency of the digital game was rated at a high level (mean = 4.46, S.D. = 0.33). The user satisfaction evaluation of the digital game on the Roblox platform for promoting cultural tourism at Wat Thai Wattanaram, Mae Sot District, Tak Province, was rated at the highest level (mean = 4.54, S.D. = 0.58).