The Reservation System Website of the Local Entrepreneur in Nong Bua Lam Phu Walking Street

Main Article Content

chadarat khwunnak
0000-0002-4487-2711
Nadenapa Saka
Niti Phanta
Samran Lertkonsarn

Abstract

Entrepreneurs are people who are always looking for new opportunities and ways to improve their businesses. Therefore, they need tools that help sales succeed. Having a location to sell products is the main factor that affects the decision to buy products. The target group is local entrepreneurs (small entrepreneurs, OTOP entrepreneurs, farmers, businessmen, manufacturers, and small service providers). Community enterprise groups, low-income legal persons, online entrepreneurs). 170 people selected as target groups in a specific way are local entrepreneurs who come to sell their products on the walking street. The tools used for the research are the sales reservation system website and the operator satisfaction questionnaire. Collect data by distributing questionnaires to entrepreneurs who sell products on Monday. Data were analyzed by percentage, mean, and standard deviation statistics. The study found that the reservation system website for walking street overall quality was at a high level (=3.78, SD=0.59). The user interface is of the highest quality followed by information, service, and system. The study of local entrepreneurs' satisfaction with the website of the sales reservation system found that the overall quality was very high.(=4.00, S.D.=0.69) considering all aspects of the website, the sales area reservation system makes you more convenient and saves travel costs.

Article Details

How to Cite
khwunnak, chadarat, Saka, N., Phanta, N. ., & Lertkonsarn, S. (2023). The Reservation System Website of the Local Entrepreneur in Nong Bua Lam Phu Walking Street . Journal of Engineering Technology Access (JETA) (Online), 3(1), 33–42. https://doi.org/10.14456่/่jeta.2023.3
Section
Research Articles
Author Biography

chadarat khwunnak, science

Chadarat Khwunnak was born in Thailand. She received her Ph.D.(Business Administration and Digital Innovation ) from Mahasarakham University in 2022. Her research interests include technology, business, marketing and multimedia.

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