The analysis of decision factors influencing the selection of boat transportation mode in Klong Prawetburirom

Abstract

This study investigates the determinants underlying individuals' choices between private/public land transportations and boat commuting along Khlong Prawetburirom in the On Nut area. Employing the State Preference framework, which elucidates individual behavior, and drawing upon Utility theory, this research aims to optimize a model that comprehensively examines the factors influencing transportation mode choice. A Binary Logit model was employed to discern the decision ratio, yielding significant findings. Firstly, with a model accuracy of 76.60%, it was observed that individuals accustomed to private car usage exhibited a willing to transition to boat commuting by 23.4%, primarily influenced by the maximum tolerable waiting time. Secondly, with a model accuracy of 70.9%, individuals reliant on public transportation showed a propensity to switch to boat commuting by 42.6%, with individual travel cost/salary emerging as the most significant factor. The overall analysis indicates that approximately 36.86% of individuals would opt for boat commuting along Khlong Prawetburirom in the foreseeable future. Therefore, this model study highlights critical insights into prospective transportation preferences within the surveyed locale, offering valuable information for transportation development.