Gamification’s effect in Social Media on CSR activities

Article Sidebar

PDF
Published: Jun 28, 2019
Keywords:
Gamification Corporate Social Responsibility Social Media Marketing, Participation

Main Article Content

Rathawit Na Lamphun
Phannachet Na Lamphun
Pakpoom Patompak
Jukrapun Chitpong

Abstract

Social Media Marketing is to create brand awareness to the target audience. Many Corporate Social Responsibility (CSR) is using social media with the aimed to distribute information widely and reach more participant. However there is some concerned with budget, participation and other factor that involve which might lead to not enough participant to keep the project on. In order to respond, a gamification method is use to develop the content and process to increase participation. The result shows that the content that developed and using gamification in the process has increase the participant more than triple of regular content. This fact shows that gamification can be applied into social media content and process which increase participation of CSR project.

Article Details

How to Cite
Na Lamphun, R., Na Lamphun, P., Patompak, P., & Chitpong, J. (2019). Gamification’s effect in Social Media on CSR activities. INTERNATIONAL SCIENTIFIC JOURNAL OF ENGINEERING AND TECHNOLOGY (ISJET), 3(1), 25–30. Retrieved from https://ph02.tci-thaijo.org/index.php/isjet/article/view/198971
Issue
Vol. 3 No. 1 (2019): January-June
Section
Research Article

เนื้อหาข้อมูล

References

[1] Statista. (2018), Number of Facebook users in Thailand from 2015 to 2022 (in millions). [Online]. Available: https://www.statista.com/ statistics/490467/number-of-thailand-facebookusers/.
[2] V. Yurovsky, “Pros and Cons of Internet Marketing,” Research Paper, pp. 1-12, 2014.
[3] Innovation PeI. Social Media Marketing. [Online] Availale: https://www.gov.pe.ca/photos/original/IPEI_ebiz_smmkt.pdf
[4] R. Nadaraja and R.Yazdanifard (2013). “Social Media Marketing: Advantage and Disadvantage.” Center of
Southern New Hamshire University of Help College of Arts and Technology, Kuala Lumpur, Malaysia.
[5] C. D. Plessis. (2017). The role of content marketing in social media content communities. SA Journal of Information
Management. 19(1). Available:a866.https://doi.org/10.4102/sajim.v19i1.866
[6] M. C. Perreault and E. Mosconi, (2018). “Social Media Engagement: Content Strategy and Metrics Research
Opportunities.” Presented at the 51st Hawaii Int. Conf. on System Sciences, Waikoloa, HI, Jan. 2018.
[7] H. Chi, “Interactive digital advertising vs. virtual brand community: Exploratory study of user motivation and
social media marketing responses in Taiwan,” Journal of Interactive Advertising. vol.12, no. 1, pp. 44-61. 2011.
[8] K. Chauhan and A. Pillai, “Role of content strategy in social media brand communities: A case of higher education institutes in India,” Journal of Product and Brand Management, vol. 22, no 1. pp. 40-51. 2013.
[9] P. Na Lamphun and P. Na Lamphun. “A Prototype of Job Distribution System for Community: A case study of a
Corporate Social Responsibility using NFC”. INTERNATIONAL SCIENTIFIC JOURNAL OF ENGINEERING AND
TECHNOLOGY (ISJET), vol. 1 no. 1, pp. 9-16, 2017.
[10] O. Beza and A. Eliens “Gamification, How games can level up our everyday life?,” Vu University.