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The purpose of this research was to analyze factors that affecting gasohol 95 consumption for motorcycles. The sample size consisted of 510 motorcyclists who used gasohol 95 in Muang District, Nakhon Ratchasima Province. The Structural Equation Modeling was used for analyzing data. The research results found that the final structural equation model of gasohol 95 consumption for the motorcycle was consistent with the empirical data. Factors affecting the consumption of gasohol 95 for motorcycles consisted of seven factors that could be sorted from highest to lowest as follows: first-information factor, second-gas station factor, third-satisfaction factor, fourth-alternative evaluation factor, fifth-purchase decision factor, sixth-price factor, and seventh-public relations factor. All factors had a positive direct effect on gasohol 95 consumption. Also, they could explain the variance in the consumption of gasohol 95 for motorcycles at 86.5 percent.
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