Creating Competitive Advantage of Plywood Manufacturing Process

Abstract

The objective of this research is 1) to study the opinions of the strategies regarding the competitive advantage and the marketing mixture of the wood substitute industry and 2) to study the relationship between the marketing mixture and the competitive-advantage strategy of the wood substitute industry. This research is an integrated approach using both qualitative and quantitative. With the qualitative aspect, observation and group discussion are conducted, while questionnaires are used to collect data for the quantitative results. The operational staff of a company that manufactures wood substitute industry in the central region are participated as a probability sample. The data are collected by using interview forms and questionnaires to extract the strategy of creating advantage from the cost reduction of the wood substitute industry. Then, the data are analyzed in terms of descriptive statistics such as frequency, percentage, mean and standard deviation. The result of the research shows that the marketing mixture strategy and the competitive advantage strategy are correlated at statistical significance of 0.01, both in overall and in all aspects.