Factors Affecting the Design of Process Architecture for the Development of Applied Graphic Letter Set Based on the Wisdom and Identity of Thai Alphabet Art in 4 Regions
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Abstract
The research aims to study factors affecting the design of process architecture for the development of a series of applied graphic letters based on the wisdom and identity of Thai alphabet art in 4 regions and to analyze structural equation models of factors affecting the design of process architecture by using both qualitative research and quantitative research methods. The researcher studied related research papers and documents thoroughly and, on the qualitative approach, conducted the intensive interview with the ten subject matter experts. In contrast, on the quantitative aspect, the researcher collected the data from the questionnaires of 357 samples.
From the intensive interview, the study found that the Northeastern experts pay attention to handicrafts and architecture. The Northern experts pay attention to the “Tham Lanna” script, and the Central Region experts pay attention to “Royal Letters” and architecture. Besides, the Southern experts focus on the local shadow play or “Nhang Taloong”. In addition, from the results of the affirmative component analysis and the structural equation modeling analysis, the study found that the factor affecting the process architecture design consists of 12 variables. The research found that the developed model is consistent with the empirical data and the results of the analysis of the aforementioned variables can be used to further design the process architecture.
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