DEVELOPMENT OF WOODEN FURNITURE FOR COFFEE SHOP, UTTARADIT PROVINCE.

Abstract

The research on the development of teak wooden furniture for Mai Thai Coffee Shop in Uttaradit Province aimed to develop teak furniture and to study consumers’ satisfaction. This research was divided into two parts. In Part 1, the decoration of coffee shop was studied, and it was found that the store decoration was based on a coffee bean shape. The concept of furniture design was also focused on safety and durability. Then all of concepts were gathered, drafted, and concluded to modify the styles of furniture production. In Part 2, the levels of consumers’ satisfaction towards the developed furniture were studied. The number of the questionnaire respondents was 234 people: 54.70% were male and 45.30% were female. The results showed that the satisfaction of most customers was at high level (x=3.83, S.D.=0.35). The furniture with safety in use was the most satisfied aspect (x=3.95, S.D.=0.82), while the beauty of the furniture was the least satisfied aspect (x=75, S.D.=1.00).