Textile Products Information Center System to Promote Marketing off Ethnic Community Enterprises in Mae Rim District Chiang Mai Province

Abstract

Research project Information center system for textile products to promote marketing of ethnic community enterprises in Mae Rim District Chiang Mai Province Objectives: 1. Development of information center system for textile products to promote marketing of ethnic community enterprises in Mae Rim District. Chiang Mai Province and 2. To be a collection of information databases on woven fabric products for use in marketing promotion of community enterprises. The population and sample are Community with OTOP knowledge in Mae Rim District Chiang Mai Province, 2 communities: Ban Mae Kapiang, Saluang Sub-district, Mae Rim District, Chiang Mai Province and Ban Mae Sa Noi, Pong Yang Sub-district, Mae Rim District, Chiang Mai Province. The sample was selected specifically. Collected data by interview method. The research tools are divided into 3 parts: 1. questionnaires on information center system development. 2.Development of textile product information center system to promote marketing of ethnic community enterprises in Mae Rim District. Chiang Mai Province 3.Satisfaction assessment form for training on system management knowledge and use of information center systems By applying the interview form to the sample group The researcher gained knowledge in various fields. from the preparation of raw materials as well as the production process distribution channels of samples The information obtained from the interview in part 1 was used to develop the textile product information center system to promote the marketing of ethnic community enterprises in Mae Rim District. Chiang Mai Province in part 2 that is a research tool Information in the information center system has been used, tested, installed with the sample group. And has organized a workshop to transfer knowledge on system administration and use of the system for Admin and general users, organized a workshop to transfer knowledge on using digital technology and organized a training to transfer knowledge on database management of information centers The researcher held a meeting to evaluate and summarize the results. The sample group was asked to answer the satisfaction assessment form, training, providing knowledge on system administration and using the information center system. The results of the data analysis to find the satisfaction of the training were in the very satisfied level. The average training benefit was 4.13 with a standard deviation of 0.961