The Metaverse Innovation to Promote Local Culture in Buriram Province, Adapting to Changes in the New Normal Era

Abstract

The purposes of the research were to 1) develop a metaverse innovation to promote local culture in Buriram province, and 2) assess the quality and satisfaction of the metaverse innovation for promoting local culture in Buriram province. The sample group consisted of 58 people for Purposive Sampling, consisting of community members and relevant organizations of 22 persons, content experts 3 persons, experts evaluating the quality of the innovation 3 persons, high school students pursuing vocational certificates, and university students of 30 persons, the research utilized evaluation tools for innovation quality and satisfaction surveys on innovation usage. Statistical analysis employed mean values and standard deviations.

The results of the research showed that The cultural identity of the local culture in Buri Ram province that should be utilized for metaverse innovation to promote local culture is the 'Sandon-Ta' tradition. This can be achieved by developing it into a metaverse medium using metaverse technology. The 3D models are created using Spatial and Blender software, and the presentation is done through a mobile app via an online system. The evaluation of the metaverse innovation's quality by experts has an average score of 4.70, indicating a high level of satisfaction. Overall satisfaction with the use of metaverse innovation has an average score of 4.33, signifying a high level of satisfaction.