Local Tourism Routes from Geolocation Data using Google Maps Platform
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Abstract
This study aims to develop an interactive tourism information system offering personalized tourism routes in Kanhom district, Nakhon Si Thammarat province. Whereas, the evaluation of performance by users’ satisfaction towards the information system. Data were collected from two groups of participants: 1) 60 tourism-related enterprises which want to promote a particular tourist attraction, accommodation, restaurants and souvenir shops, and 2) a group of tourists who need information of new local tourist attractions. Google Maps Platform was used to define geolocation and mark points in the map by Haversine formula with MySQL database and PHP programming to generate a series of travel routes. The research results revealed that the developed application has an ability to generate travel routes and help the tourists to plan their routes to the target tourist attractions. The users of the information system showed a very high level of satisfaction at 4.82 towards the developed application. The access to this application in tourism industry can increase the numbers of other locality tourists in new tourist attractions in local place.
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