Institutional Barriers and Stakeholder Perceptions in Agricultural Education: A Descriptive-Correlational Study of the BSA Program at Cebu Technological University–Barili Campus

Abstract

The declining enrollment in agricultural degree programs among Filipino youth presents a critical challenge to long-term food security and agricultural sustainability. This study assessed the level of awareness, perceptions, and perceived barriers toward the Bachelor of Science in Agriculture program among Senior High School students, parents, and administrators in Barili, Cebu. Utilizing a descriptive-correlational research design, the study analyzed quantitative data through weighted means and p-value significance tests. The findings revealed a "Low" overall level of awareness among all respondent groups (mean = 2.02), with students demonstrating the lowest familiarity regarding diverse career opportunities in the sector (mean = 1.88). While general perceptions toward the program were "Moderate" (mean = 2.75), the analysis identified significant relationships (p < 0.05) between respondent profiles—specifically student age, parental occupation, and family size—and their perceptions of the field. The most critical “Very Serious Barrier” to program enrollment was the lack of information and promotional campaigns (mean = 3.65), followed by negative perceptions of agriculture (mean = 3.42), and the belief that agriculture is not a financially viable career (mean = 3.31). These results underscore a pervasive informational gap that hinders the recruitment of the next generation of agricultural professionals. The study concludes that institutional interventions must prioritize strategic rebranding and modernized outreach to correct societal biases and showcase the technology-driven professional viability of the 21st-century agricultural industry.