Using Structural Equation Modeling for Assessing the Factors Affecting Gasohol 91 Consumption on the Personal Car
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Published:
Dec 4, 2018
Keywords:
Structural equation modeling Factor affecting Gasohol 91 Personal car
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Abstract
The objective of this study was to assess the factors affecting gasohol 91 consumption of the personal car. The Structural Equation Modeling (SEM) is the statistical technique that is utilized to analyze the data. The data were obtained from the amount of the 558 personal car users in Muang District, Nakhon Ratchasima Province, utilizing the questionnaire as a tool to collect the data. The results of the final SEM indicated that the overall model is consistent with the empirical data. The most influential factor in the consumption of gasohol 91 on a personal car was the product, followed by the place, information search and pre-purchase evaluation of alternatives, post-purchase, price, promotion, purchase decision, problem recognition, and repair-maintenance, respectively. All influential factors could explain variation in gasohol 91 consumption by 83.20%.
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How to Cite
[1]
C. Kunlawong, “Using Structural Equation Modeling for Assessing the Factors Affecting Gasohol 91 Consumption on the Personal Car”, NKRAFA J SCI TECH, vol. 14, no. 1, pp. 45–56, Dec. 2018.
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Research Articles
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[41] Doloi, H., Sawhney, A., & Iyer, K.C. (2012). Structural equation model for investigating factors affecting delay in Indian construction projects. Construction Management and Economics, 30: 869-884.
[42] Truong, J. & McColl, R. (2011). Intrinsic motivations, self-esteem, and luxury goods consumption. Journal of Retailing and Consumer Services, 18: 555-561.
[43] Henseler, J., Ringle, C.M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based Structural Equation Modeling. Journal of the Academy of Marketing Science, 43: 115-135.
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[45] Seenamngeon, P. (2004). The descision-markig process of the cosumer in purchasing computer notebook in Bangkok. (Master Dissertation, Dhurakij Pundit University of Thailand).
[46] Jongjairak, K. (2014). Service marketing mix factors influencing consumer’s buying behavior on airconditioning in northeastern region. (Master Dissertation, Srinakharinwirot University of Thailand).
[47] Lertharn, K. (2009). Factors influencing a transition from mainstream energy to alternative energy. A case study of gasohol technology for passenger cars in Bangkok. (Master Dissertation, Thammasat University of Thailand).
[48] Department of Energy Business, Ministry of Energy. (2008). Notification on characteristic and quality of gasohol. Retrieved January 1, 2017, from http//:www .go.th /ewt_dl_link.php?nid=282
[2] Department of Alternative Energy Development and Efficiency, Ministry of Energy. (2016). Final energy
consumption by economic sections. Retrieved January 5, 2017, from http://www.dede.go.th /download/state_59/200358 _consumtion.pdf
[3] Department of Energy Business, Ministry of Energy. (2015). Oil Plan 2015 – 2036. Retrieved February 3, 2017, from http://www.eppo.go.th/ images/ POLICY /PDF/oil_plan58-79.pdf.
[4] Department of Energy Business, Ministry of Energy. (2016). The amount of fuel sold each day. Retrieved February 3, 2017, from http://www.doeb. go.th/2016 /stat.html#c
[5] Department of Alternative Energy Development and Efficiency, Ministry of Energy. (2015). Alternative energy development plan 2015-2036. Retrieved January 7, 2017, from http://www.dede.go.th /download/files/AEDP2015_ Final_version.pdf
[6] Department of Land Transport, Ministry of transport. (2017). Number of vehicles registered (accumulated) as at 31 January 2017. Retrieved February 3, 2017, from https://data.go.th
[7] Kunlawong, C., Vongchavalitkul, S., & Khodphan, M. (2018). Factor analysis to use gasohol of personal car. In Proceedings of the 4th National Research Conference Northern College (215 - 218). Tak:Northern College.
[8] Suhr, D. (2006). The Basics of Structural Equation Modeling. Presented: SAS User Group of the Western Region of the United States. Irvine: California.
[9] Mc Carthy, E.J., & Perreault, W.D. (1990). Marketing: Export Marketing; Management. 10th Ed. United States: Irwin.
[10] Bovee, C.L., Houston, M.J., & Thill, J.V. (1995). Marketing. New York: McGraw-Hill.
[11] Kotler, P. (2002). Marketing management millennium edition. Boston: Pearson Prentice-Hall.
[12] Pimonsompong, C. (2005). Plan and develop the tourism market. 8th Ed. Bangkok: Kasetsart University.
[13] Serirat, S. (2007). Consumer behavior. Bangkok: Theera film & Scitex.
[14] Singh, R. (2008). Does my structural model represent the real phenomenon? A review of the appropriate use of Structural Equation Modelling (SEM) model fit indices. The Marketing Review, 9(3): 199-212.
[15] Riaz, W. (2011). Marketing mix, not branding. Asian Journal of Business and Management Sciences, 1(11): 43-52.
[16] Pourdehghan, A. (2015). The impact of marketing mix elements on brand loyalty: a case study of mobile phone industry. Journal of Marketing and Banding Research, 2: 44-63.
[17] Isoraite, M. (2016). Marketing mix theoretical aspects. International Journal of Research-Granthaalayah, 4(6): 25-37.
[18] Energy Policy and Planning Office, Ministry of Energy. (2008). Energy efficiency plan. Journal of Energy Policy, 109: 7.
[19] Boomsma, A. (1985). Nonconvergence, improper solutions, and starting values in LISREL maximum likelihood estimation. Journal Psychometrika, 50(2): 229-242.
[20] Anderson, J., & Gerbing, D. (1988). Structural Equation Modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3): 411-423.
[21] Ding, L., Velicer, W., & Harlow, L. (1995). Effect of estimation methods, number of indicatorsperfactor and improper solutions on Structural Equation Modeling fit indices. Structural Equation Modeling, 2: 119-143.
[22] Kline, R.B. (1998). Principles and practice of Structural Equation Modelling. 3rd Ed. New York: Guilford.
[23] Hoe, S.L. (2008). Issues and procedures in adopting Structural Equation Modeling technique. Journal of Applied Quantitative Methods, 3(1): 76-83.
[24] Gunning, S.K. (2015). Identifying latent variables in nonprofit proposal writing: results of two structural equation models. In Proceedings of the 33rd International Conference on the Design of Communication. Ireland: Limerick.
[25] Bentler, P.M., & Chou, C.H. (1987). Practical issues in structural modeling. Journal of Sociological Methods & Research, 16: 78-117.
[26] Bollen, K.A. (1989). Structural equations with latent variables. New York: John Wiley.
[27] Hair, J.F., Black, W.C., Babin, B.J., & Anderson, R.E. (2010). Multivariate data analysis. 7th Ed. New Jersey: Pearson Prentice-Hall.
[28] Schumacher, R.G., & Lomax, R.G. (2010). Beginner’s guide to Structural Equation Modeling. 3rd Ed. New York: Routledge.
[29] Chakatit, A. (2013). The marketing factors effecting truck buyer’s loyalty in the southern bordered provincial cluster. (Doctoral Dissertation, Christian University of Thailand).
[30] Streiner, D. (2003). Starting at the beginning: an introduction to coefficient alpha and internal consistency. Journal of Personality Assessment, 80: 99-103.
[31] Doloi, H., Iyer, K.C., & Sawhney, A. (2011). Structural equation model for assessing impacts of contractor’s performance on project success. International Journal of Project Management, 29: 687-695.
[32] Tavakol, M., & Dennick, R. (2011). Making sense of Cronbach’s alpha. International Journal of Medical Education, 2: 53-55.
[33] Awang, Z. (2012). Structural Equation Modeling Using Amos Graphic. UiTM.
[34] Bagozzi, R.P., & Yi, Y. (2012). Specification evaluation and interpretation of structural equation models. Journal of the Academy of Marketing Science, 40(1): 8-34.
[35] Koo, G.Y., Ruihley, B.J., & Dittmore, S.W. (2012). Impact of perceived on-field performance on sport celebrity source credibility. Sport Marketing Quarterly, 21: 147-158.
[36] Rusuli , M.S.C., Tasmin, R., Takala, J., & Hashim, N. (2014). A structural equation model of knowledge managementpractices and library users’satisfaction at Malaysian University libraries. Knowledge Management in Organizations, 8: 139-151.
[37] Vanichbuncha, K. (2014). Structural Equation Modeling (SEM) by AMOS. 2nd Ed. Bangkok: Three Lada.
[38] Curran P.J., West, S.G., & Finch, J.H. (1996). The robustness of test statistics to nonnormality and specification error in confirmatory factor analysis. Journal of Psychological Methods, 1(1): 16-29.
[39] Hoelter, D.R. (1983). The analysis of covariance structures: goodness-of-fit indices. Sociological Methods and Research, 11: 325-344.
[40] Wong, P.S.P., & Cheung, S.O. (2004). Structural equation model of trust and partnering success. Journal of Management in Engineering, 21(2): 70-80.
[41] Doloi, H., Sawhney, A., & Iyer, K.C. (2012). Structural equation model for investigating factors affecting delay in Indian construction projects. Construction Management and Economics, 30: 869-884.
[42] Truong, J. & McColl, R. (2011). Intrinsic motivations, self-esteem, and luxury goods consumption. Journal of Retailing and Consumer Services, 18: 555-561.
[43] Henseler, J., Ringle, C.M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based Structural Equation Modeling. Journal of the Academy of Marketing Science, 43: 115-135.
[44] Santos Neto, A.S., Dantas, M.J.P., & Machado, R.L. (2017). Structural Equation Modeling applied to assess industrial engineering students’ satisfaction according to ENADE 2011. Production, 27(spe): 1-13.
[45] Seenamngeon, P. (2004). The descision-markig process of the cosumer in purchasing computer notebook in Bangkok. (Master Dissertation, Dhurakij Pundit University of Thailand).
[46] Jongjairak, K. (2014). Service marketing mix factors influencing consumer’s buying behavior on airconditioning in northeastern region. (Master Dissertation, Srinakharinwirot University of Thailand).
[47] Lertharn, K. (2009). Factors influencing a transition from mainstream energy to alternative energy. A case study of gasohol technology for passenger cars in Bangkok. (Master Dissertation, Thammasat University of Thailand).
[48] Department of Energy Business, Ministry of Energy. (2008). Notification on characteristic and quality of gasohol. Retrieved January 1, 2017, from http//:www .go.th /ewt_dl_link.php?nid=282