การใช้โมเดลสมการโครงสร้างเพื่อประเมินปัจจัยที่มีผลต่อการใช้แก๊สโซฮอล์ 91 ของรถยนต์ส่วนบุคคล
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ธ.ค. 4, 2018
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โมเดลสมการโครงสร้าง ปัจจัยที่มีผล แก๊สโซฮอล์ 91 รถยนต์ส่วนบุคคล
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บทคัดย่อ
การศึกษานี้มีวัตถุประสงค์เพื่อประเมินหาปัจจัยที่มีผลต่อการใช้แก๊สโซฮอล์ 91 ของรถยนต์ส่วนบุคคล ด้วยเทคนิคโมเดลสมการโครงสร้าง โดยอาศัยแบบสอบถามเป็นเครื่องมือในการเก็บรวบรวมข้อมูลจากกลุ่มตัวอย่างผู้ใช้รถยนต์ส่วนบุคคล ในเขตอำเภอเมือง จังหวัดนครราชสีมา จำนวน 558 ราย จากผลการวิเคราะห์โมเดลสมการโครงสร้างสุดท้ายของปัจจัยที่มีอิทธิพลต่อการใช้แก๊สโซฮอล์ 91 ของรถยนต์ส่วนบุคคล พบว่า โมเดลโดยรวมมีความสอดคล้องกับข้อมูลเชิงประจักษ์ ส่วนสำหรับปัจจัยที่มีอิทธิพลต่อปริมาณการใช้แก๊สโซฮอล์ 91 ของรถยนต์ส่วนบุคคลมากที่สุดคือ ผลิตภัณฑ์ รองลงมาได้แก่ ช่องทางการจัดจำหน่าย การค้นหาข้อมูลและประเมินผลทางเลือก พฤติกรรมหลังการซื้อ ราคา การส่งเสริมการขาย การตัดสินใจซื้อ การรับรู้ปัญหา และ การซ่อมและบำรุงรักษา ตามลำดับ โดยทุกปัจจัยที่มีอิทธิพลสามารถร่วมอธิบายความผันแปรของปริมาณการใช้แก๊สโซฮอล์ 91 ได้ร้อยละ 83.20
Article Details
How to Cite
[1]
C. Kunlawong, “การใช้โมเดลสมการโครงสร้างเพื่อประเมินปัจจัยที่มีผลต่อการใช้แก๊สโซฮอล์ 91 ของรถยนต์ส่วนบุคคล”, NKRAFA J SCI TECH, ปี 14, ฉบับที่ 1, น. 45–56, ธ.ค. 2018.
บท
บทความวิจัย
- เนื้อหาและข้อมูลในบทความที่ตีพิมพ์ในวารสารวิทยาศาสตร์และเทคโนโลยีนายเรืออากาศ ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรง กองบรรณาธิการวารสาร ไม่จำเป็นต้องเห็นด้วย หรือร่วมรับผิดชอบใด ๆ
- บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารวิทยาศาสตร์และเทคโนโลยีนายเรืออากาศถือเป็นลิขสิทธิ์ของวารสารวิทยาศาสตร์และเทคโนโลยีนายเรืออากาศ หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ หรือเพื่อกระทำการใด ๆ จะต้องได้รับอนุญาตเป็นลายลักอักษรณ์จากวารสารวิทยาศาสตร์และเทคโนโลยีนายเรืออากาศ ก่อนเท่านั้น
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[36] Rusuli , M.S.C., Tasmin, R., Takala, J., & Hashim, N. (2014). A structural equation model of knowledge managementpractices and library users’satisfaction at Malaysian University libraries. Knowledge Management in Organizations, 8: 139-151.
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[41] Doloi, H., Sawhney, A., & Iyer, K.C. (2012). Structural equation model for investigating factors affecting delay in Indian construction projects. Construction Management and Economics, 30: 869-884.
[42] Truong, J. & McColl, R. (2011). Intrinsic motivations, self-esteem, and luxury goods consumption. Journal of Retailing and Consumer Services, 18: 555-561.
[43] Henseler, J., Ringle, C.M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based Structural Equation Modeling. Journal of the Academy of Marketing Science, 43: 115-135.
[44] Santos Neto, A.S., Dantas, M.J.P., & Machado, R.L. (2017). Structural Equation Modeling applied to assess industrial engineering students’ satisfaction according to ENADE 2011. Production, 27(spe): 1-13.
[45] Seenamngeon, P. (2004). The descision-markig process of the cosumer in purchasing computer notebook in Bangkok. (Master Dissertation, Dhurakij Pundit University of Thailand).
[46] Jongjairak, K. (2014). Service marketing mix factors influencing consumer’s buying behavior on airconditioning in northeastern region. (Master Dissertation, Srinakharinwirot University of Thailand).
[47] Lertharn, K. (2009). Factors influencing a transition from mainstream energy to alternative energy. A case study of gasohol technology for passenger cars in Bangkok. (Master Dissertation, Thammasat University of Thailand).
[48] Department of Energy Business, Ministry of Energy. (2008). Notification on characteristic and quality of gasohol. Retrieved January 1, 2017, from http//:www .go.th /ewt_dl_link.php?nid=282
[2] Department of Alternative Energy Development and Efficiency, Ministry of Energy. (2016). Final energy
consumption by economic sections. Retrieved January 5, 2017, from http://www.dede.go.th /download/state_59/200358 _consumtion.pdf
[3] Department of Energy Business, Ministry of Energy. (2015). Oil Plan 2015 – 2036. Retrieved February 3, 2017, from http://www.eppo.go.th/ images/ POLICY /PDF/oil_plan58-79.pdf.
[4] Department of Energy Business, Ministry of Energy. (2016). The amount of fuel sold each day. Retrieved February 3, 2017, from http://www.doeb. go.th/2016 /stat.html#c
[5] Department of Alternative Energy Development and Efficiency, Ministry of Energy. (2015). Alternative energy development plan 2015-2036. Retrieved January 7, 2017, from http://www.dede.go.th /download/files/AEDP2015_ Final_version.pdf
[6] Department of Land Transport, Ministry of transport. (2017). Number of vehicles registered (accumulated) as at 31 January 2017. Retrieved February 3, 2017, from https://data.go.th
[7] Kunlawong, C., Vongchavalitkul, S., & Khodphan, M. (2018). Factor analysis to use gasohol of personal car. In Proceedings of the 4th National Research Conference Northern College (215 - 218). Tak:Northern College.
[8] Suhr, D. (2006). The Basics of Structural Equation Modeling. Presented: SAS User Group of the Western Region of the United States. Irvine: California.
[9] Mc Carthy, E.J., & Perreault, W.D. (1990). Marketing: Export Marketing; Management. 10th Ed. United States: Irwin.
[10] Bovee, C.L., Houston, M.J., & Thill, J.V. (1995). Marketing. New York: McGraw-Hill.
[11] Kotler, P. (2002). Marketing management millennium edition. Boston: Pearson Prentice-Hall.
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[13] Serirat, S. (2007). Consumer behavior. Bangkok: Theera film & Scitex.
[14] Singh, R. (2008). Does my structural model represent the real phenomenon? A review of the appropriate use of Structural Equation Modelling (SEM) model fit indices. The Marketing Review, 9(3): 199-212.
[15] Riaz, W. (2011). Marketing mix, not branding. Asian Journal of Business and Management Sciences, 1(11): 43-52.
[16] Pourdehghan, A. (2015). The impact of marketing mix elements on brand loyalty: a case study of mobile phone industry. Journal of Marketing and Banding Research, 2: 44-63.
[17] Isoraite, M. (2016). Marketing mix theoretical aspects. International Journal of Research-Granthaalayah, 4(6): 25-37.
[18] Energy Policy and Planning Office, Ministry of Energy. (2008). Energy efficiency plan. Journal of Energy Policy, 109: 7.
[19] Boomsma, A. (1985). Nonconvergence, improper solutions, and starting values in LISREL maximum likelihood estimation. Journal Psychometrika, 50(2): 229-242.
[20] Anderson, J., & Gerbing, D. (1988). Structural Equation Modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3): 411-423.
[21] Ding, L., Velicer, W., & Harlow, L. (1995). Effect of estimation methods, number of indicatorsperfactor and improper solutions on Structural Equation Modeling fit indices. Structural Equation Modeling, 2: 119-143.
[22] Kline, R.B. (1998). Principles and practice of Structural Equation Modelling. 3rd Ed. New York: Guilford.
[23] Hoe, S.L. (2008). Issues and procedures in adopting Structural Equation Modeling technique. Journal of Applied Quantitative Methods, 3(1): 76-83.
[24] Gunning, S.K. (2015). Identifying latent variables in nonprofit proposal writing: results of two structural equation models. In Proceedings of the 33rd International Conference on the Design of Communication. Ireland: Limerick.
[25] Bentler, P.M., & Chou, C.H. (1987). Practical issues in structural modeling. Journal of Sociological Methods & Research, 16: 78-117.
[26] Bollen, K.A. (1989). Structural equations with latent variables. New York: John Wiley.
[27] Hair, J.F., Black, W.C., Babin, B.J., & Anderson, R.E. (2010). Multivariate data analysis. 7th Ed. New Jersey: Pearson Prentice-Hall.
[28] Schumacher, R.G., & Lomax, R.G. (2010). Beginner’s guide to Structural Equation Modeling. 3rd Ed. New York: Routledge.
[29] Chakatit, A. (2013). The marketing factors effecting truck buyer’s loyalty in the southern bordered provincial cluster. (Doctoral Dissertation, Christian University of Thailand).
[30] Streiner, D. (2003). Starting at the beginning: an introduction to coefficient alpha and internal consistency. Journal of Personality Assessment, 80: 99-103.
[31] Doloi, H., Iyer, K.C., & Sawhney, A. (2011). Structural equation model for assessing impacts of contractor’s performance on project success. International Journal of Project Management, 29: 687-695.
[32] Tavakol, M., & Dennick, R. (2011). Making sense of Cronbach’s alpha. International Journal of Medical Education, 2: 53-55.
[33] Awang, Z. (2012). Structural Equation Modeling Using Amos Graphic. UiTM.
[34] Bagozzi, R.P., & Yi, Y. (2012). Specification evaluation and interpretation of structural equation models. Journal of the Academy of Marketing Science, 40(1): 8-34.
[35] Koo, G.Y., Ruihley, B.J., & Dittmore, S.W. (2012). Impact of perceived on-field performance on sport celebrity source credibility. Sport Marketing Quarterly, 21: 147-158.
[36] Rusuli , M.S.C., Tasmin, R., Takala, J., & Hashim, N. (2014). A structural equation model of knowledge managementpractices and library users’satisfaction at Malaysian University libraries. Knowledge Management in Organizations, 8: 139-151.
[37] Vanichbuncha, K. (2014). Structural Equation Modeling (SEM) by AMOS. 2nd Ed. Bangkok: Three Lada.
[38] Curran P.J., West, S.G., & Finch, J.H. (1996). The robustness of test statistics to nonnormality and specification error in confirmatory factor analysis. Journal of Psychological Methods, 1(1): 16-29.
[39] Hoelter, D.R. (1983). The analysis of covariance structures: goodness-of-fit indices. Sociological Methods and Research, 11: 325-344.
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[41] Doloi, H., Sawhney, A., & Iyer, K.C. (2012). Structural equation model for investigating factors affecting delay in Indian construction projects. Construction Management and Economics, 30: 869-884.
[42] Truong, J. & McColl, R. (2011). Intrinsic motivations, self-esteem, and luxury goods consumption. Journal of Retailing and Consumer Services, 18: 555-561.
[43] Henseler, J., Ringle, C.M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based Structural Equation Modeling. Journal of the Academy of Marketing Science, 43: 115-135.
[44] Santos Neto, A.S., Dantas, M.J.P., & Machado, R.L. (2017). Structural Equation Modeling applied to assess industrial engineering students’ satisfaction according to ENADE 2011. Production, 27(spe): 1-13.
[45] Seenamngeon, P. (2004). The descision-markig process of the cosumer in purchasing computer notebook in Bangkok. (Master Dissertation, Dhurakij Pundit University of Thailand).
[46] Jongjairak, K. (2014). Service marketing mix factors influencing consumer’s buying behavior on airconditioning in northeastern region. (Master Dissertation, Srinakharinwirot University of Thailand).
[47] Lertharn, K. (2009). Factors influencing a transition from mainstream energy to alternative energy. A case study of gasohol technology for passenger cars in Bangkok. (Master Dissertation, Thammasat University of Thailand).
[48] Department of Energy Business, Ministry of Energy. (2008). Notification on characteristic and quality of gasohol. Retrieved January 1, 2017, from http//:www .go.th /ewt_dl_link.php?nid=282