Emotional Communication Design through 3D Animation to Inspire: The Story of “Close…but Distant”

Abstract

This paper aims to 1) design and develop 3D animation media to inspire “Close...but Distant,” 2) evaluate the quality of 3D animation media to inspire “Close...but Distant,” and 3) study the satisfaction of 3D animation media to inspire “Close...but Distant”. In designing and developing 3D animation media, the 3P principle was followed, consisting of 1) the pre-production, 2) the production, and 3) the post-production. The research target group consisted of 5 experts and 100 undergraduate students from
Chaopraya University. The research instruments consisted of 1) 3D animation media to inspire “Close...but Distant,” 2) a 3D animation quality assessment form, and 3) a 3D animation satisfaction assessment form. The statistics used for analysis were mean and standard deviation.

The research results found that 1) 3D animation media to inspire “Close...but Distant” was accurate and consistent with the story sequence according to the script. The gestures, facial expressions, and movements of the characters and scenes were complete and continuous. Including images and sound that can match and communicate emotions well. Duration 2.20 minutes 2) Assessment of the quality of 3D animation media by experts. Overall, it was at a good level (  = 4.35, S.D. = 0.54) and 3) Assessment of the target group's satisfaction with 3D animation media. It was at the high level (  = 4.40, S.D. = 0.66).