The Development of Proper Information Format for Sustainable Tourism in Mae Wang District, Chiang Mai Province with the Participation of the Community Members

Abstract

The objectives of this research are to create a database of tourist attractions that are archaeological sites, sources of community handicraft products and to develop appropriate information formats to enhance sustainable tourism potential in Mae Wang District, Chiang Mai province by the participation of the community members, for disseminate tourism information technology via the internet to tourists and general public who are interested with the SDLC process as an Adapted Waterfall Model. The research started from studying and collecting data from tourism related groups, including governmental agencies, the chairman of the community enterprise group, and the community leaders in Mae Wang District. These data were analyzed, designed, and built data storage in the form of electronic databases, as well as surveying the appropriate model for integration information technology in presenting tourist attractions that provides information about the atmosphere and directions for traveling. After that, the survey was conducted to find the appropriate information format which will be used to present the information as well as the tourist map for tourist attraction in the ancient, cultural and arts and handicrafts in the community. Information can be presented in texts, images and video, to convey the atmosphere of the tourist destination through reading QR Code. In addition, the map application can be installed on a mobile phone searching places of interest through reading QR codes or using traveling maps on the website after the development of information systems and implementation. The results of the satisfaction of using information systems for enhancing tourism potential were collected by analyzed data of the survey of tourists’ satisfaction and those involved in the community forum were 100 people. The overall satisfaction in the trial of using information system is 4.72, which is very satisfied level.