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The objective was to propose a structural model of the Intelligence Quotient (IQ), Moral Quotient (MQ), Adversity Quotient (AQ) and Environmental Education (EE) that influences Conservation Behavior (CB) through Inspiration of Public Consciousness (IPC). The population was 35,450 undergraduate students of Mahasarakham University in the academic year of 2014. A multi-stage simple random sampling technique was employed to collect the sample for 400 undergraduate students. The research instrument was a questionnaire and it was used for data collection. LISREL was used for model verification. The results illustrated that IPC had the most effect on CB with an effect of 0.62 and the subsequences were EE, MQ, AQ and IQ with effects of 0.46, 0.38, 0.34 and 0.23, respectively. They were able to explain the variation of CB with 97.70 percent. Additionally, EE had the most effect on IPC with an effect of 0.46. Subsequences were AQ, MQ and IQ with effects of 0.32, 0.31 and 0.21, respectively. These were able to explain the variation of IPC with 93.00 percent.
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