การบริหารความเสี่ยงในโครงการพัฒนาผลิตภัณฑ์ใหม่: บริบทการพัฒนาแอพพลิเคชั่นบนมือถือ (RISK MANAGEMENT OF NEW PRODUCT DEVELOPMENT: MOBILE APPLICATION CONTEXT)

Authors

  • จุฑาทส อุตตรนคร ภาควิชาการบริหารเทคโนโลยี วิทยาลัยนวัตกรรม มหาวิทยาลัยธรรมศาสตร์
  • อรพรรณ คงมาลัย วิทยาลัยนวัตกรรม มหาวิทยาลัยธรรมศาสตร์
  • ณัฐรฐนนท์ กานต์รวีกุลธนา บัณฑิตวิทยาลัย มหาวิทยาลัยสวนดุสิต

Abstract

This research is carried in order to study about the risk factors affecting the effectiveness of the product development in context of mobile application as well as to provide the guideline for managing the risks that may have occurred. The methodology of the research consists of the review of literatures, theories, and relevant studies. With this information, the researcher can conceptualize the framework of the risk factors on mobile application including market, technology, knowledge, capability, and effectiveness of the project. There were 300 questionnaires distributed to the first 15 mobile application development companies that can make the highest profits in the industry. There were 224 questionnaires returned which is 74.67%.

Exploratory factor analysis and structure equation model were used as statistical methods to analyze the empirical data. With these methods, the effect of risk factors may have occurred at 77% (R2 = .77). The standardized coefficients (Beta: β) is approximately 0.88. The results show that the riskiest part affecting the mobile application project performance is the developer’s capability, followed by the risks from specific knowledge and security control, technical complexity, market analysis, requirement management, and policy and legislation respectively. Regarding this research, a developer’s capability should be focused as the first priority to reduce the risk and create new business opportunity.

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Published

2018-05-22

How to Cite

อุตตรนคร จ., คงมาลัย อ., & กานต์รวีกุลธนา ณ. (2018). การบริหารความเสี่ยงในโครงการพัฒนาผลิตภัณฑ์ใหม่: บริบทการพัฒนาแอพพลิเคชั่นบนมือถือ (RISK MANAGEMENT OF NEW PRODUCT DEVELOPMENT: MOBILE APPLICATION CONTEXT). Srinakharinwirot University Journal of Sciences and Technology, 9(18, July-December), 35–48. Retrieved from https://ph02.tci-thaijo.org/index.php/swujournal/article/view/124963

Issue

Vol. 9 No. 18, July-December (2017): Srinakharinwirot University (Journal of Science and Technology)

Section

บทความวิจัย

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