การศึกษาแนวทางการยกระดับขีดความสามารถของผู้ประกอบการในห่วงโซ่อุตสาหกรรมชิ้นส่วนยานยนต์ไทยภายใต้ประชาคมเศรษฐกิจอาเซียน (THE STUDY OF LEVERAGING COMPETITIVENESS OF MANUFACTURERS IN AUTOMOTIVE PARTS INDUSTRIAL CHAIN UNDER ASEAN ECONOMIC COMMUNITY)

Abstract

          This research is about to study the courses of leveraging competitiveness of engineering technologies of Thai automotive parts manufacturers in 3 compositions; body and exterior parts, interior parts, and brakes and suspension systems. The study started with the reviewing of the secondary data about the current situation of performance, potential, and competitiveness of Thailand automotive part industry chain. The diamond model was deployed to analyze and depicted the information. Then, the questionnaire from was created and distributed to 669 companies who registered with the Thai auto parts manufacturers association. There were 197 companies answered the questionnaire. As a result, the questionnaire response rate was about 24.9%. However, the confidence level was 94% with Taro Yamane’ sampling theory. The data analysis results showed that the engineering technologies requirement was divided into 2 groups: the first one was an urgent requirement which were mold engineering and digital engineering (CAD / CAM / CAE / Simulation / Automation), the second one was non-urgent requirement which were aluminum forming, high-stress ​​steel forming and plastics engineering. The integration of leveraging competitiveness for Thai automotive parts industry were to support the standard testing center settlement, integration between academic and industry on research and development, and cooperate between the government and private sectors.