GREEN CONSUMPTION BEHAVIOR AND MEASURES TO PROMOTE GREEN CONSUMPTION BEHAVIOR OF THE STUDENTS AT PRINCE OF SONGKLA UNIVERSITY

Authors

  • Naprarath Waijarean Faculty of Science and Technology, Prince of Songkla University
  • Samsoo Sa-u Faculty of Islamic Sciences, Prince of Songkla University
  • Jirawat Tansakul Faculty of Education, Prince of Songkla University
  • Somtip Danteravanich Faculty of Science and Industrial Technology, Prince of Songkla University

Keywords:

Green Consumption Behavior, Perception, Carbon Footprint Emission, Prince of Songkla University

Abstract

This study was aimed (1) to examine the students’ perception and their green consumption behavior, (2) to investigate the factors influencing green consumption habits, (3) to evaluate the reduction value of carbon dioxide emissions from the student’s green consumption behavior and from the university’s policy, and (4) to propose the measures to increase the students’ awareness and behavior of the green consumption according to the university’s policy. The population included 243 students from all five campuses of Prince of Songkla University using stratified random sampling. The instruments employed in the study were a test, a perception test, a behavioral assessment test with the precision rate of 0.75, 0.76 and 0.84, the evaluation program on carbon footprint emission, and group discussion analysis. The findings revealed that the average level of the student’s green consumption perception was at 13.50. It was also found that 77% of the students perceived the green consumption knowledge from their lecturers by attending several campaigns such as Green University. The other channels of gaining knowledge were 68.30% from energy saving, 67.5% from the campaign banners, and 47.3% from the university website. In addition, the students' green consumption behavior was found at a high level which turning off the tap after use was ranked at the highest level (  = 4.49), followed by cleaning vegetables (  = 4.45) and unplugging equipment after use (  = 4.45), and overall, the behavior of talking, posting, sharing and participating in campaigning banners in various activities were revealed at the lowest average. The students' green consumption behavior was shown to be statistically significant (p = 0.01) and predictably (2.20%) related to their green consumption knowledge, making it a predictable factor with a statistical significance of. 0.05. In terms of carbon emission from the students’ green consumption behavior, it was found the average amount per person was at 4.18 tCO2e/year, which the highest average was at 1.97 tCO2e/year. As a result, it is recommended that the university should initially emphasize on educating students about green consumption, stimulating the selection of campaigning media which suitable for the student's lifestyle, and raising awareness on green consumption starting at the executive level. It is also suggested that the concrete measures and practical policies on green consumption be implemented at the operational level, the social media campaigns be increased, and the online communication channels be used to approach individuals in order to increase the awareness and to change the individual behavior in terms of dealing with the environmental changes more effectively.

Downloads

Download data is not yet available.

References

Thailand Greenhouse Gas Management Organization. (2020). Knowledge of greenhouse gases. Retrieved from http://www.tgo.or.th/2020/index.php/th/page

Office of the National Economic and Social Development Council. (2017). The twelfth National Economic and Social Development Plan 2017-2021. Retrieved from https://www.nesdc.go.th/ewt_dl_link.php?nid=6422

Li, Y., Lu, Y., Zhang, X., Liu, L., Wang, M., & Jiang, X. (2016). Propensity of green consumption behaviors in representative cities in China. Journal of Cleaner Production, 133(1), 1328-1336.

Darnsawasdi, R., Danteravanich, S., Chavakidagarn, P., Urkritdathikarn, P., and Waijarean, N. (2016). Assessment of the current problems of policy and implementation toward green university: A case study of 5 campuses of Prince of Songkla University. Prince of Songkla University, Thailand.

University of Indonesia. (2021). Overall Rankings 2020. Retrieved form https://greenmetric.ui.ac.id/rankings/overall-rankings-2020

Best, J. (1997). Research in Education. New Jersey: Prentice Hall, Inc.

Waijarean, N., Danteravanich, S., Tansakul, J., and Sa-u, S. (2021). Relationship between knowledge, perception and green consumption behavior of students in Prince of Songkla University. The 9th PSU Conference “A Better Change in Higher Education for Future, 6-7 May 2021. pp. 440-448.

Leeatanakorn, N. (2013). Green Consumption pattern of consumers in Chiang Mai [Unpublished master’s thesis]. Maejo University.

Schwartz, N. E. (1975). Nutritional Knowledge, attitude and practice of high school graduated. Journal of the American Dietetic Association, 66(1), 28-31.

Niyomwong, T. (2014). Analysis of the elements of green behavior of consumers in Thailand. Academics in presenting of student economic thesis work graduate meeting. The 8th 2014. Chiang Mai, Thailand.

Assarat, N., and Srisupa-oran, P. (2008). Measuring environmentally friendly consumption behaviors: Exploratory research. Chulalongkorn Business Review, 30(4), 117-118.

Tezer, A., and Bodur, H. O. (2020). The Green consumption effect: How using green products improvesconsumption experience. Journal of Consumer Research, 47(1), 25-39.

Kim, H.-C. (2011). Green consumption behavior according to the lifestyles of college students. Korean Journal of Human Ecology, 20(6), 1135-1151.

Huang, C.-H., Huang, Y.-C., Jin, H., Lin, M.-C., Wu, Y.-P., and Lee, L. (2017). An investigation of college students' green consumption behavior in China. International Journal of e-Education, e-Business, e-Management and e-Learning, 7(4), 280-286.

Downloads

Published

2022-12-29

How to Cite

Waijarean, N. ., Sa-u, S. ., Tansakul, J. ., & Danteravanich, S. . (2022). GREEN CONSUMPTION BEHAVIOR AND MEASURES TO PROMOTE GREEN CONSUMPTION BEHAVIOR OF THE STUDENTS AT PRINCE OF SONGKLA UNIVERSITY. Srinakharinwirot University Journal of Sciences and Technology, 14(28, July-December), 79–90. Retrieved from https://ph02.tci-thaijo.org/index.php/swujournal/article/view/248080