Characteristics of Successful Entrepreneurs for Thailand 4.0: Thailand Medium Enterprises in Agricultural Processing Business

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ดร.กาญจนา ดงสงคราม


          The purpose of this research was to study the success factors of medium enterprises in agricultural processing business in Thailand 4.0. The sample consisted of 17 successful entrepreneurs in agricultural processing business. In-depth interview was used for data collection. The findings revealed that factors influenced the success of medium enterprises in agricultural processing businesses were in 6 areas as follows: 1. The human capital which consists of human capital investment, talent, work experience, Learning from experts, and human capital in relationship. 2. Risk Tolerance which consists of sufficiency economy practice, risk management, and learning from entrepreneurial failure. 3. Skills and knowledge development, which characterized by learning at all the time and never stop searching for knowledge, finding knowledge from real people or experts, prior work experience, and entrepreneurial education. 4. Personal characteristics which consists of goal oriented cognitions, opportunity recognition, act proactively, Passionate for work, use dharma philosophy in business management, resilience, locus of control, need for achievement, risk-taking. 5. Management skills which consists of capital and investment management to expand business, leadership, human resource management, technology literacy. 6. Sustainability factor which consists of succession planning within family business, innovation mindset, business mentoring, and agility.


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ดงสงครามด. (2020). Characteristics of Successful Entrepreneurs for Thailand 4.0: Thailand Medium Enterprises in Agricultural Processing Business. Journal of Technology Management Rajabhat Maha Sarakham University, 7(1), 118-127. Retrieved from


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