An E-Commerce System for Premium Products of Khmer Ethnic Local Woven Fabric

Abstract

The purposes of the research were to analyze, design, and develop an e-commerce system for local woven fabric that is an identity of Khmer ethnic, and to study the user satisfaction towards an e-commerce system for premium products of local woven fabric of Khmer ethnic. The samples were 35 persons of village committees and members of Khmer ethnic folk handicraft group. The research tool was the satisfaction questionnaires of the system use. The statistics of this research were percentages, means, and standard deviations.
The research findings showed that the system works in the form of a web application that presents with menus for data retrieval on desktop monitors and mobile phones. The home page consists of product buying part, woven fabric identity presentation part, and contact us. There are 4 major processes: 1) manage information inside the system such as fabrics, product categories, products, orders, payments, and basic information of the website; 2) shopping cart and ordering as well as delivery for members; 3) payments that can check and confirm for delivery; and 4) system reports. The study of user satisfaction in 3 aspects that are contents of the website, website designed, and e-commerce processes found that the overall satisfaction of the system use was at a high level (x ̅ = 4.16, S.D = 0.67).