Development on Application for Publicizing Tourism Information at Thungsong District, Nakhon Si Thammarat Province

Abstract

               The objectives of this research were 1) to build up the application of tourism information in Thungsong district, Nakhon Si Thammarat province, 2) to evaluate the result of using the application for disseminating tourism information, and 3) to evaluate the effect of user acceptance. The samples were thirty tourists who were visiting Thungsong district area. The tools used in the research consisted of an application for disseminating tourism information application, a suitability assessment form and a user acceptance form.  The statistics used for analyzing the data were mean and standard deviation.

            The results revealed that 1) the work section development on application for publicizing tourism Information at Thungsong district, Nakhon Si Thammarat province  consisted of three parts: the first part was the administrator for managing tourist attractions information, the festival information and important days; the second part was the comment of reviewer on attractions and the third part was the tourists who had got the information in display section. 2) the assessment of three user groups of system controller was rated at the highest level ( = 4.55, S.D. = 0.35), reviewers were rated at the highest level ( = 4.57, S.D. = 0.46) and tourists were rated at the   highest level ( = 4.63, S.D. = 0.54). 3) The thirty tourists who had visited Thungsong district, Nakhon Si Thammarat province on information technology acceptance theories were rated at the highest level ( = 4.63, S.D. = 0.51).