การประยุกต์ใช้ระบบตรวจสอบย้อนกลับผลิตภัณฑ์และการตรวจรับรองมาตรฐานเกษตรอินทรีย์พีจีเอสในการพัฒนาโซ่คุณค่าของกลุ่มเครือข่ายเกษตรอินทรีย์ จังหวัดอุบลราชธานี

Abstract

This research focused on using a product traceability and participatory guarantee system with QR codes (QR PGS system) to enhance the value chain for PGS organic agriculture in Ubon Ratchathani Province. A mixed-methods approach was employed, involving five farmers from the PGS organic agriculture network and five certification committee members. The research followed four main stages: 1) identifying network problems and needs; 2) providing technology transfer training for the QR PGS system; 3) implementing the QR PGS system; and 4) evaluating user satisfaction. Data were collected through focus group discussions and observations, then analyzed using gap analysis and content analysis. The results showed that the PGS organic agriculture network struggled with inefficient management and a lack of consumer confidence. The QR PGS system helped farmers and certification committees manage large amounts of data more efficiently, gave farmers access to consumer demand information for better production planning, reduced inspection time from 1-3 days to just 3-6 hours, and lowered certification costs. The system helped develop a better value chain for the PGS organic agriculture network by connecting stakeholders. Both farmers and committee members were highly satisfied with the system and saw it as a potential future standard for PGS certification. The insights and practices in this research can help promote sustainable development in Thailand's organic agriculture sector.