Development of Herbal Product Packaging of Organic Agriculture Community Enterprise of Tha Kae Subdistrict Mueang District Lopburi

Abstract

          This research aims to 1. study herbal product packaging of organic agriculture community enterprise of Tha Kae subdistrict Mueang district Lopburi province and BCG Model concept 2. develop pattern of packaging and graphic design for herbal products of organic agriculture community enterprise of Tha Kae subdistrict Mueang district Lopburi province and 3. evaluate satisfaction of organic agriculture community enterprise of Tha Kae subdistrict Mueang district Lopburi province on developed packaging of herbal products.

          Results reveal that the community enterprise’s desirable packaging pattern is the one suitable for product types, protective, convenient, informative, and beautiful packaging promoting brand’s image and elevating products’ prices.

          It is found out from an analysis of opinions of packaging design experts on packaging of herbal products that pattern 1 packaging is at a high level of suitability on the aspect of packaging pattern (average = 4.20), (S.D.= 0.14) and also at a high level of suitability on the aspect of packaging graphic. (average = 4.12), (S.D.= 0.23).

         An analysis of satisfaction of the community enterprise on developed packaging of herbal products shows that developed packaging of herbal products is at a high level of suitability on the aspect of practical usage (average = 4.80), (S.D.= 0.45) and also at a high level of suitability on the aspect of beauty and creativity (average = 4.50), (S.D.= 0.58).

Keywords: packaging development, herbal products