Technology and innovation development of digital technology to support the technology digital model for small and medium enterprises

Abstract

The purposes of this research was to develop a digital innovation to promote and support the technology digital model for Small and Medium Enterprises and to evaluate the quality of digital innovation to support the technology digital model for Small and Medium Enterprises. The research was divided into 3 stages including: 1) the study of the situation of Small and Medium Enterprises about information. In general, the demand for components is high ( =3.83, S.D.=1.24). The ability to search and contact with entrepreneurs. Searching and presenting of products and services. Online ordering and popular showing. 2) the Development of Digital Innovation for Small and Medium Enterprises should be divided into 8 functions: product distribution function, publish function and business function, popular product dissemination function, community news/mailing function, product trading function, publicity function, online classroom function and an interesting question function. 3) the trial and evaluation of digital innovation. Population were 141 persons, consisted of Small and Medium Enterprises in Nakhon Ratchasima province and the sample were 60 persons using random methods, consisted of Small and Medium Enterprises in Chok Chai district Huai Thalaeng district and Pak Thong Chai district. By using the survey on the use of information technology to conduct business at present together with website development according to the software development cycle (SDLC) model. Sample group opinions on quality of system design, it was found that overall design of the technology digital model was in the good level of appropriateness ( =4.18, S.D.= 0.72) on date of publication, objective, easy of use and usability.