Represents to Complex Networks and Prediction of VDO Online with Data Mining
Main Article Content
Abstract
In order to work through the internet, there are a variety of service delivery models to communicate the information to each other by using social media to reach people in all levels and leading to social networking such as sharing photos and watching video online through the Facebook, Twitter and YouTube which are popular nowadays. Therefore, in this paper, the users information from social media related to online video with the aim to 1) represent to complex network using Pajek program, 2) classify social media using SOM technique, and 3) find out a decision tree techniques to classify the high accuracy and using decision tree to generate a rule of decision applied to the niche market. The data set from website of pewinternet.org consisted of 1,003 people. The instruments of the research were Weka , Orange Canvas and Pajek. The findings found that the relation between social media users presents complex networks in the form of a "small world". A cluster of users with high level education was employed full time and watching video online through social media the most. The decision trees with ID3 technique contributed to the highest accuracy at 98.7179 % and 12 rule base of ID3 technique.
Article Details
References
[2] Jiawei Han, M. K. (2006). "Data Mining: Concepts and Technique," ed: San Francisco, Morgan Kaufmann
[3] Purcell, K. Online Video Available: http://pewinternet.org/Reports/2013/Online-Video.aspx, 2013.
[4] Hoppe, B. and Reinelt, C. "Social network analysis and the evaluation of leadership networks," The Leadership Quarterly, vol. 21, pp. 600-619,8//2010.
[5] Ferrara, E. "A large-scale community structure analysis in Facebook," EPJ Data Science, vol. 1, pp. 1-30, 2012.
[6] Lewis, K. Kaufman, J. Gonzalez, M. Wimmer, A. and Christakis. N. "Tastes, ties, and time: A new social network dataset using Facebook.com," Social Networks, vol. 30, pp. 330-342, 10//2008.
[7] Kwak, H. Lee, C. Park, H. and Moon. S. "What is Twitter, a social network or a news media?," presented at the Proceedings of the 19th international conference on World wide web, Raleigh, North Carolina, USA, 2010.
[8] Xu, C. Dale, C. and Jiangchuan, L. "Statistics and Social Network of YouTube Videos," in Quality of Service, 2008. IWQoS 2008. 16th International Workshop on, 2008, pp. 229-238.
[9] Ruohonen, K. GRAPH THEORY, 2013.
[10] Batagelj, V. M. Andrej. "Pajek " Version 2.05, 2011.
[11] Perer, A.and Shneiderman, B. "Balancing Systematic and Flexible Exploration of Social Networks," Visualization and Computer Graphics, IEEE Transactions on, vol. 12, pp. 693-700, 2006.
[12] Rui, X. and Wunsch, D. II, "Survey of clustering algorithms," Neural Networks, IEEE Transactions on, vol. 16, pp. 645-678, 2005.
[13] Govindaraju, R. and Mahardhika, D. "Web-based Decision Support System using C4.5 decision tree algorithm," in Advanced Computer Science and Information System (ICACSIS), International Conference on, 2011, pp. 395-400, 2011.
[14] จิโรจน์ ภาคคีรี, "การวิเคราะห์รูปแบบการบุกรุกข้อมูลบนเครือข่าย โดยใช้เทคนิคดาต้าไมน์นิง. (2550). " วารสารเทคโนโลยีสารสนเทศ. ปีที่ 3 ฉบับที่ 6 (ก.ค.- ธ.ค. 2550), vol. 3, 40-46, 2550
[15] Cufoglu, A. Lohi, M. and Madani. K. "A comparative study of selected classifiers with classification accuracy in user profiling," in Computer Science and Information Engineering, 2009 WRI World Congress on, 2009, pp. 708-712.
[16] Demšar, J. Zupan, B. Leban, G. and Curk. T. "Orange: From Experimental Machine Learning to Interactive Data Mining," in Knowledge Discovery in Databases: PKDD 2004. vol. 3202, J.-F. Boulicaut, F. Esposito, F. Giannotti, and D. Pedreschi, Eds., ed:
Springer Berlin Heidelberg, 2004, pp. 537-539.
[17] Purcell, K. Online Video 2013. Available: http://pewinternet.org/Reports/2013/Online-Video.aspx
[18] Xu, C. Haitao, L. and Jiangchuan, L. "Video sharing propagation in social networks: Measurement, modeling, and analysis," in INFOCOM, 2013 Proceedings IEEE, 2013, pp. 45-49.
[19] online. Niche Market. Available: http://www.doothaithai.com/read.php?tid-159.html, 2014