Strategies for Community Business Promotion by Using M-Commerce System on Android Operating System

Abstract

The purposes of the research were to analyze need and strategies for promoting community business by using M-commerce on Android operating system, 2) to develop an M-commerce system through Android operating system, to evaluate the system and to survey the satisfaction of the users with the operating system.  The samples were ninety nine people in Kaeng Lerngjarn sub-district, Mueang District, Maha Sarakham province. Taro Yamane table was used to calculate the sample size.  The instrument was two sets of questionnaires and an assessment form. The statistics used were mean and standard deviation.

           Results of the research were as follows:

The findings showed that the overall needs of the people for community business promotion by using M-commerce on Android operating system was at the highest level      ( =4.67,S.D.=0.52). Additionally, the overall opinion of the people toward the strategies for promoting community business by using M-commerce on the online operating system was at the highest level ( =4.66, S.D.=0.48). The Android operating system was composed of two parts: 1) web application of the sub-district administrative organization and 2) mobile application through Android operating system of the users. Regarding the quality of the online operating system, the findings showed that the average quality of the operating system was at the highest level ( = 4.87, S.D. = 0.23). Finally, the overall satisfaction of the users with the operating system was at the highest level ( = 4.63 , S.D. =0.53 ).