Factors Affecting Information Technology Adoption in Thai Subdistrict Municipality

Abstract

The objectives of this research were to 1) study the information technology adoption in Thai subdistrict municipality and 2) explore the factors affecting information technology adoption in Thai subdistrict municipality. The population in this research were 2,200 subdistrict municipalities   according to the local administrative organization. The questionnaires were sent to 800 subdistrict municipalities by simple random sampling and 226 questionnaires were returned. The exploratory factor analysis was used to evaluate the construct validity and the validity of the instrument was using Cronbach’s alpha coefficient. The descriptive statistics used in this research were percentage, mean, and standard deviation. Stepwise multiple regression analysis was used to find the factors affecting information technology adoption in Thai subdistrict municipality. The Perceived Risk and Security, the Technology Acceptance Model, the Institutional Theory, and the Resource Dependency Theory were used to hypothesize the conceptual framework. 

            The research results showed that

            1) the majority of the respondents were male (66.8 percent), 47,3 percent were at age 50 and above, 69.9 percent graduated master degree, 28.8 percent were in the northeastern region, all subdistrict municipalities used internet and websites, and 81.4 percent owned their own websites. For the information technology management systems used in Thai subdistrict municipality, civil registration system was at the highest average adoption score with Mean=5.65, and SD=1.79. Secondly, the finance, accounting, and fiscal system had the adoption score with Mean=5.25, and SD=1.51. The information technology management system used the least was the  social, economic, and education system with Mean=3.17, and SD=2.01.

            2) For the information technology characteristics, the compatibity factor was at agree level with Mean=5.59, and SD=0.82. The competitive advantage factor was at high expectation level with =5.54, and SD=0.95. The complexity factor was at rather agree level with Mean=4.45, and SD=1.33.  The cost factor was at neutral level with Mean=4.14, and SD=1.45. For the organization characteristics, the top management commitment factor was at rather agree level with Mean=4.68, and SD=1.09. The security factor was at the rather agree level with Mean=4.92, and SD=1.09. For the environmental pressure, the information technology adopted by nearby municipalities factor was at rather agree level with Mean=4.59, and SD=1.19. The perceived importance of stakeholders factor was at rather important level with Mean=5.47, and SD=1.02. The degree of interconnectedness factor was at low level (2-3 times a year) with Mean=2.63, and SD=1.42. The factors affecting the information technology adoption in Thai subdistrict municipality at the significance level .05 were 1) security 2) the information technology adopted by nearby municipalities factor 3) the degree of interconnectedness factor and 4) the perceived importance of stakeholders factor.