Development of New Media for Public Relations of Thai for Communication Department by using Social Media

Abstract

The purposes of this research were 1) to develop the new media, 2) to study the results of the new media use, and 3) to study the satisfaction of the sample group towards the new media for public relations of Thai for Communication Department.

The results revealed that 1) the media for public relations of Thai for Communication Department, RMU, via Facebook Page from 1 to 30 September 2018 contained 65 posts: 31 image media posts, 32 video posts, and 21 link posts. After the end of development, as of 1 October 2018, it was found that there were 1,711 people who liked the page, increasing 111 people. In addition, there were people visiting the web page 1,535 times. The web page accessed 28,800 people, and out of this number, 21,475 participated in the posts. 2) The study of the results of using new media for promoting the Department of Thai for communication revealed that the overall page performance after the end of the development indicated that the access to the web page of 28,800 people and the participation in the posts of 21,475 people showed that the average of Facebook Engagement Rate Page of the Department of Thai for communication, RMU, was at 74.57% or equal to 0.75 which was higher than the average of Thailand. and 3) The results of the satisfaction of the sample group found that the sample group was satisfied with the new media for promoting Thai for Communication Department at the highest level. When classified as each item, there were three most satisfied items: the various public relations channels, the appropriate public relations channels, and the useful and interesting information.