The Development of Social Media For Marketing of Creative Product from Solid Waste in Nongdon Sub-District, Chatturat District, Chaiyaphum Province

Abstract

          The purposes of this study were to 1) develop the social media for selling creative products from solid waste and 2) study satisfaction with social media for selling creative products from solid waste in Nong Don Subdistrict, Chaturat District, Chaiyaphum Province. The sample consisted of 384 residents of Chaiyaphum Province by purposive sampling. Data was collected using a questionnaire during March 2023. Data were analyzed using statistics: frequency, percentage, mean, and standard deviation.

            The research results showed that 1) develop the social media for selling creative products from solid waste with Facebook pages that can offer included text, images, videos, infographics, and content formats that affect the perception of creative products from solid waste and  2) the satisfaction with social media for selling creative products, It was found that the research participant importance to the media design and formatting, the satisfaction level was in the “High” (= 4.38),  post on a page, the satisfaction level was in the “High” (= 4.33) and the information, the satisfaction level was in the “High” (= 4.29).