Development of Digital Product Labels with Augmented Reality Technology in Khok Kao Subdistrict, Mueang District, Maha Sarakham Province

Abstract

               This research aims to 1) develop digital product signs with AR technology, Khok Ko Subdistrict, Mueang District, Maha Sarakham Province, 2) study the quality of digital product signs using AR technology, Khok Ko Subdistrict, Mueang District, Maha Sarakham Province and 3) Study the results of an experiment using digital product labels with AR technology, Khok Ko Subdistrict, Mueang District, Maha Sarakham Province. The target group used in the research was the Ban Khok Ko Community Enterprise Group, Mueang District, Maha Sarakham Province. There was a purposive selection of 20 people and 10 general customers. There was a simple random selection with a total number of 30 people. The tools used in the study were 1) digital product signs with AR technology, Khok Ko Subdistrict, Mueang District, Maha Sarakham Province, 2) a questionnaire on opinions on digital product signs with AR technology, and 3) a questionnaire on satisfaction with digital product signs with AR technology, Khok Ko Subdistrict,Mueang District, Maha Sarakham Province. Statistics used in data analysis are mean () and standard deviation (SD.)

             The results of the research found that 1) The results of the development of digital product signs with AR technology, Khok Ko Subdistrict, Mueang District, Maha Sarakham Province, found that the digital product signs with AR technology for the crispy chilli product consists of 2 parts: the product label image part, the Marker and the display part. Product label data results. 2) Quality of digital product labels using AR technology from asking experts' opinions. Overall, it was at the highest level ( = 4.50, SD.=0.51)  and 3) Results of the trial of using digital product signs with AR technology, Khok Ko Subdistrict, Mueang District, Maha Sarakham Province, found that the target group was satisfied with the use of digital product signs with AR technology at a high level ( = 4.67, SD.=0.38 ) and the results of use after one month, it was found that everyone's monthly income combined before starting public relations had an income of 3000 baht/month and after starting public relations using digital product signs with AR technology, there was an income of every People combined increased by 10,000 baht/month or an increase of 30 per cent.