Development of a Website System to Promote the Sale of Earthworm Fertilizer of the Sufficiency Agriculture Group in Chiang Mai Province

Abstract

This research aimed to 1) develop a website prototype to promote the sale of earthworm fertilizer for the self-sufficient agricultural group, and (2) study the satisfaction with the website prototype. The research instruments included the website, questionnaires, PHP programming language, and a MySQL database system. The sample group consisted of 25 members of the self-sufficient agricultural group and 400 consumers who had purchased products through social media. The study employed website efficiency assessments conducted by website experts and satisfaction questionnaires for both the agricultural group and consumers. Statistical analysis methods included percentages, mean, and standard deviation.

The research found that 1) the development of the website prototype for promoting earthworm fertilizer sales was developed using PHP programming language and a MySQL database system. These tools allowed for system adjustments and modifications to improve usability, manage product inspection processes, and reduce data redundancy and errors in product data storage. The system demonstrated high efficiency, with a user-friendly and visually appealing design that clearly communicated the community’s identity. Key features included secure membership registration and login, simple and private ordering processes, and efficient product data management by administrators and the system. 2) The results of the satisfaction study indicated that the expert group evaluated the system's efficiency at a good level ( = 3.95, SD = 0.70). Members of the Sufficiency Farmer Group rated their satisfaction with the website prototype at a very good level ( = 4.20, SD = 0.29) Additionally, the consumer group, who had purchased products through social media, expressed a good level of satisfaction with the website prototype ( = 3.97, SD = 0.66).