The Development of Media With Virtual Tour 360-Degree to Promote Tourism His Majesty King 80 th Birthday Anniversary Park
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Abstract
This study aimed to (1) develop a 360-degree virtual tour-based digital media to promote tourism at the King Rama IX Commemorative Park (80th Birthday Anniversary Park), (2) evaluate the quality of the developed virtual tour media, and (3) assess user satisfaction with the media. The sample group consisted of three experts and 100 general visitors to the King Rama IX Commemorative Park. The research instrument was a media quality evaluation form, and data were analyzed using mean and standard deviation.
The results showed that (1) the developed virtual tour media comprised two main components: the visual presentation interface and the information display via a website format, which included three menus. The virtual tour covered three major locations: the Aquatic Animal Exhibition Center, the Khmer Castle, and the Si Lamduan Hall of Honor. The media provided clear and detailed information to support tourism promotion. (2) The media quality evaluation results indicated a high level of quality. (3) The user satisfaction assessment revealed the highest level of satisfaction.
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