The Development of e-Commerce System for Midstream Supply Chain Management of Safe Vegetable in Nakhon Ratchasima Province
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Abstract
This research aimed to: (1) develop an e-commerce system for managing the midstream supply chain of safe vegetables in Nakhon Ratchasima Province; (2) evaluate the system’s efficiency; and (3) assess user satisfaction with the e-commerce system. The target groups consisted of: Group 1 – five experts in computer science and information technology, and Group 2 – 405 general users, including safe vegetable farmers from Non Sung District and consumers with experience in online shopping, selected through purposive sampling. The research instruments included: (1) the developed e-commerce system, designed as a web application using PHP, HTML, CSS, JavaScript, and MySQL for database management; (2) a system efficiency evaluation form; and (3) a user satisfaction questionnaire. Data were analyzed using percentage, mean, and standard deviation.
The results showed that: (1) the e-commerce system consists of two main components an administrator interface and a customer interface and was developed to support the management of midstream vegetable supply chains. (2) The system achieved a very high level of overall efficiency ( = 4.52, SD. = 0.34), being user-friendly, functionally accurate, and secure, with reliable information outputs that meet user needs. (3) Overall user satisfaction was also at the highest level (
= 4.54, SD. = 0.50). The developed system contributes to reducing distribution time by minimizing reliance on intermediaries, thereby facilitating direct transactions between farmers and consumers. The findings suggest that the system has the potential to be scaled and serve as a prototype for practical e-commerce implementation in agricultural supply chains.
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