Developing an Application to link Thai Cuisine With Health and Cultural Tourism in Thung Song District, Nakhon Si Thammarat Province
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Abstract
This research aimed to 1) develop an application to link Thai cuisine with health and cultural tourism in Thung Song District, Nakhon Si Thammarat Province, 2) test its performance within the context of health and cultural tourism, and 3) investigate user satisfaction 30 tourists travelling in Thung Song District, Nakhon Si Thammarat were the sample group in the present study. The utilized tools included an application linking Thai cuisine with health and cultural tourism in Thung Song District, Nakhon Si Thammarat Province, an evaluation form to assess its performance, and a satisfaction questionnaire. Statistical analysis utilized mean and standard deviation.
The research findings revealed the following: 1) the development of an application linking Thai cuisine with health and cultural tourism in Thung Song District, Nakhon Si Thammarat Province, which was observed to comprise three parts in the functional section: the administrator section, the critic section for expressing opinions about tourist attractions, and the tourist section. 2) The application test results showed that overall satisfaction reached the highest level (= 4.81,
SD. = 0.21), and the following were unit testing, system integration test, shakedown test, and non-functional test. They indicated that it functions correctly and efficiently. It is user-friendly, devoid of complexity, and maintains a consistent standard across all screens. The application enables accurate information retrieval and display based on categories and conditions. Additionally,
it incorporates a classification system for usage rights, distinguishing between regular access and authenticated access to safeguard user's personal information upon entry into the application.
3) The study on satisfaction with the application revealed that overall satisfaction reached the highest level (= 4.65, SD. = 0.34). This satisfaction stemmed from several factors, including appropriate font sizes, consistent background and letter colours across screens, standardized design, clear communication through text and images, appropriate user interactions, and easy-to-understand, familiar, and memorable vocabulary.
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