A Synthesize and Develop of the Technology Management Mechanism Manual of an Electronic Marketplace Digital Platform Participation to Promoting Products Distribution for Community Enterprises
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Abstract
The purposes of the research were to 1) synthesize the Technology Management Mechanism manual for participation in an Electronic Marketplace Digital Platform to promote product distribution for Community Enterprises and 2) develop the Technology Management Mechanism manual for participation in an Electronic Marketplace Digital Platform to promote product distribution for Community Enterprises. The target groups included Expert Group 1: 9 experts, Expert Group 2: 3 experts, and Expert Group 3: 9 experts. Research tools used were 1) a questionnaire on opinions regarding the components of the Mechanism of an Electronic Marketplace Digital Platform for promoting product distribution for Community Enterprises, 2) a questionnaire on expert opinions regarding the screening system for Community Enterprises in the Mechanism of an Electronic Marketplace Digital Platform for promoting product distribution for Community Enterprises and 3) questionnaire on expert opinions regarding the Technology Management Mechanism manual for an Electronic Marketplace Digital Platform to promote product distribution for Community Enterprises. Statistical analyses utilized mean () and standard deviation (SD).
The research findings showed that : 1) the synthesis of the Technology Management Mechanism manual for an Electronic Marketplace Digital Platform to promote product distribution for Community Enterprises received overall approval at the highest level ( = 4.60, SD = 0.65) and 2) The development of the Technology Management Mechanism manual for an Electronic Marketplace Digital Platform to promote product distribution for Community Enterprises revealed the following: 1) expert opinions on the screening system for Community Enterprises within the Technology Management Mechanism received overall approval at the highest level (
= 4.54,
SD = 0.52). 2) Expert opinions on the Technology Management Mechanism manual received overall approval at the highest level ( = 4.65, SD = 0.51). These findings indicate strong support and approval for the synthesized and developed Technology Management Mechanism manual for Community Enterprises participating in an Electronic Marketplace Digital Platform, highlighting its effectiveness and relevance for promoting product distribution.
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