Factors affecting service selection of ABC express in the area of samphran

Abstract

The purpose of this research is to study the factors that affect the selection of ABC Express services in the area of Sam Phran District and to propose guidelines for improving the quality of services of ABC Express, The sample size was 400 people. The tools used in the research were questionnaires. Data analysis was performed using frequency distribution and percentage, the mean, standard deviation and the statistical test of the average population (One-Sample T test) and more than two groups of people (One way anova) in the base resolution test.

            The results showed that most respondents were female, aged between 21-30 years, working as a company employee and with the frequency of using the services 2-4 times per month. The types of products used were general transportation services. The cost of using the services was 0-100 baht per time. The type of delivery service use was C2C in the morning service period (08.00 pm -10.30 pm). The main factors affecting the selection of ABC Express service were price, distribution channels, personnel, physical presentation and characteristics. There was a high level of significance for these factors. As for the overall marketing promotion, it was at a moderate level. The result of the analysis on the comments or suggestions regarding the use of ABC Express services revealed that most want to have more interesting advertisements. Since this company has just opened its business, people might not know the company well. Have more delivery vehicles in order to meet the needs of customers. The call center should have more contact lines. In addition, the company should and application to track the product in order to facilitate customers in tracking products to increase efficiency.

            Based on hypothesis testing, it was found that personal factors in terms of sex, age and income per month do not affect the selection of ABC Express in the areas of Sam Phran District with statistical significance at the level of 0.05.