นวัตกรรมการจัดการโซ่คุณค่าของกลุ่มเกษตรกรวิสาหกิจชุมชนผู้ปลูกข้าวหอมทุ่ง บ้านหัวดอน เพื่อการจัดการในภาวะวิกฤติและรับมือภัยพิบัติ ในพื้นที่น้ำท่วมซ้ำซาก จ.อุบลราชธานี

Abstract

This research article presents the results of the research on Innovation for creating a new value chain of Ban Hua Don Fragrant Rice Growers Community Enterprise, Khueang Nai District, Ubon Ratchathani Province for crisis management after the flood disaster situation and the COVID19 epidemic This research aims to 1) Develop innovations that help maintain quality Hom Thung rice seeds. 2) To develop an information system in supply chain management which promotes the cultivation of fragrant rice that is safe from upstream to downstream 3) To create a process model for knowledge management in preparedness for flood situations for people in the community to participate. in creating a sustainable career for farmers. The results showed that the solution that creates a new value chain management model of Ban Hua Don Fragrant Rice Cultivation Community Enterprise is as follows: 1) before the disaster develop an information system that promotes safety rice production throughout the supply chain of Hom Thung Rice Community Enterprise This information system will facilitate farmers in collecting production data according to the GAP standard, also knowledge management and training for farmer’s groups in prevention and preparation for natural disaster situations in the form of preparing a manual on crisis management with participation of people in the community. 2) During a disaster Develop innovations to maintain the quality of Hom Thung rice seeds with alternative energy (Solar dryer), which helps the moisture quality of rice seed to increase to 99.28% while before utilized this innovation, using local wisdom method to dry rice, the moisture content of rice seed was 76.86%, so this innovation helped increase the efficiency of rice seed quality treatment by 22.42%. 3) After a disaster Product management in the form of a rice seed bank with the concept of the ERP system: Enterprise Resource Planning. By developing this seed bank system, all farmers have common rights and benefits. A committee was established to supervise and supervise the operations of the seed bank.

Keywords : Innovation Value Chain Management, Ban Hua Don Fragrant Rice Growers Community Enterprise, Crisis Management, Repeatedly Flooded Area, Ubonratchathani