MEDIATING EFFECT OF JOB SATISFACTION AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR ON RELATIONSHIP BETWEEN TEACHER ORGANIZATIONAL IDENTIFICATION AND WORK PERFORMANCE IN ARTS UNIVERSITIES AND COLLEGES OF SHANDONG PROVINCE

บทคัดย่อ

          The objectives of  research were: (1) to explore the components of organizational identification, job satisfaction, organizational citizenship behavior, and work performance of teachers in art universities in Shandong Province; (2) to develop a model of the mediating effects of job satisfaction and organizational citizenship behavior on the relationship between organizational identification and work performance; and (3) to analyze the direct and indirect effects of organizational identification, job satisfaction, and organizational citizenship behavior on the teachers' work performance. The population was 2,308 teachers from 6 arts universities in Shandong Province. The sample was 370 teachers, determined by G*Power software, and a proportional stratified random sampling method. Data were collected using a five-point scale questionnaire and analyzed using CFA and SEM.

          The results showed that (1) the components of organizational identification consisted of member identification, loyalty, and similarity. Job satisfaction consists of leadership and management, compensation and benefits, intrinsic Job characteristics, working environment, and interpersonal relationships. Organizational citizenship behavior consists of In-role behavior, interpersonal altruistic behavior, and organizational citizenship behavior, and Work performance consists of teaching performance and scientific research performance. (2) The model fits well with the empirical data (chi-square = 61.830, df = 59, chi-square/df = 1.048, TLI = 0.999, GFI = 0.975, AGFI = 0.961, CFI = 0.999, RMSEA = 0.011), and (3) Organizational identification, job satisfaction, and organizational citizenship behavior had a significant positive direct effect on teachers work performance. Additionally, organizational identification indirectly affects work performance through job satisfaction and organizational citizenship behavior, there were mediating effects.