THE DEVELOPMENT OF VIDEO CONTENT USING THE FEATURE ADVANTAGE BENEFIT STORY TELLING TECHNIQUE FOR PUBLIC RELATIONS FOR THE 9th STADIUM PROGRAM Articles
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Abstract
The objectives of this research were to develop and evaluate the video content using the feature advantage benefit storytelling technique for public relations for the 9th Stadium program on the 9th Stadium page. To assess the perception and satisfaction of the sample towards the developed video content based on the ADDIE model. The tools used in this study consisted of: content and presentation quality assessment form , a perception assessment form , and a satisfaction assessment form. Data collected from the sample group by purposive chosen, which consisted of 30 viewers of the 9th Stadium page who had previously watched video content developed on the 9th Stadium page. The results of the development were 1 clip of video content using the feature advantage benefit story telling technique for public relations for the 9th Stadium program on the 9th Stadium page. The result evaluated by experts, indicated that the content quality was at a very good level (= 4.67, S.D. = 0.48) , and the quality of the presentation media was at a very good level (= 4.72, S.D. = 0.45). The evaluation of perception and satisfaction from the sample group was at a high level (= 4.46, S.D. = 0.66) , (= 4.38, S.D. = 0.61 ) respectively. It could be concluded that the developed video content could be used with quality.
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