THE DEVELOPMENT OF THE ALBUM POST INFOGRAPHIC MEDIA ON ONLINE PLATFORM FOR ORGANIZATION PUBLIC RELATIONS Articles

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Published: Dec 28, 2023
Keywords:
Infographics Album Post Online Platform Oraganization Public Relations

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พรปภัสสร ปริญชาญกล
King Mongkut’s University of Technology Thonburi1
Kuntida Thamwipat
King Mongkut’s University of Technology Thonburi1
ชลิตา แทนเอี่ยม
King Mongkut’s University of Technology Thonburi1
ปิยชัย อิ่มจิต
King Mongkut’s University of Technology Thonburi

Abstract

The objectives of this research were 1) to develop album post infographic media on online platform for private organization public relations 2) to assess the quality of the media developed 3) to evaluate the perception of the sample group towards the album post infographic media developed, and 4) to evaluate the satisfaction of the sample group towards the album post infographic media developed following the ADDIE Model. The tools used in this study consisted of: content and presentation quality assessment form , a perception assessment form , and a satisfaction assessment form.  Collected data from the sample group, by chosen purposively from organization public relations Facebook fanpage followers who willingly answered  the questionnaires, with a total of 30 participants and the statistical used  mean and standard deviation. The result of research were 1) the development of 4 sets of the album post infographic media , and 2) the evaluation results from experts indicated that the content quality was at a very good level ( = 4.88 ,SD = 0.22). The evaluation of the presentation media quality was also at a very good level ( = 4.60 , SD = 0.52). 3) The assessment of perception from the sample group  was at the highest level, ( = 4.70 , SD = 0.45) , and 4) the satisfaction from the sample group and ( = 4.61 , SD = 0.55) respectively. Therefore, the designed and developed album post infographic media could be used for private organization public relations practically.

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How to Cite
[1]
ปริญชาญกล พ. ., K. Thamwipat, แทนเอี่ยม ช. ., and อิ่มจิต ป. ., “THE DEVELOPMENT OF THE ALBUM POST INFOGRAPHIC MEDIA ON ONLINE PLATFORM FOR ORGANIZATION PUBLIC RELATIONS: Articles”, JSCI-SBU, vol. 3, no. 2, pp. 1–13, Dec. 2023.
Issue
Vol. 3 No. 2 (2566): Vol.3 No.2 (2023): July - December 2023
Section
Research Article
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This article is published and copyrighted by the Science and Technology Journal. South East Bangkok College

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