THE DEVELOPMENT OF CONTENT SET FOR PUBLIC RELATIONS ON SOCIAL MEDIA OF MCOT PUBLIC COMPANY LIMITED TITLED IN BLOOD DONATION “THE MORE WE GIVE, THE MORE WE GET”

Abstract

The objectives of this research were  to develop and evaluate the quality of content set for public relations on social media of MCOT Public Company Limited  titled in blood donation “The more we give, the more we get”. To evaluate perception and satisfaction of audiences towards such content. The following tools were used: 1) Content set for public relations  on social media of MCOT Public Company Limited  titled in blood donation “The more we give, the more we get” 2) a questionnaire to evaluate quality of content and media presentation 3) a questionnaire to evaluate audiences’ perception 4) a questionnaire to evaluate audiences’ satisfaction. Data were collected from people who followed Nine Entertain Facebook Fanpage: Backbone MCOT for more than one month. 30 participants were selected by purposive sampling. According to the experts who evaluated the results, content’s quality was at  good level (  = 4.48, S.D. = 0.58) while quality of media presentation was at good level (  =4.33, S.D. = 0.51). Audiences’ perception was at very good level (  = 4.53, S.D. = 0.62) Audiences’ satisfaction was at very good level (  = 4.61, S.D. = 0.54) too.